Political Campaign Tips and Strategies
Political Campaigns Aren’t Won By Part-Timers
We get it. You likely have a full-time job that keeps you busy. And depending on the elected position and the circumstances of your race, you may not need to run a 24/7 campaign. But if you are going to run for office, you need to understand what you... Read More
Storytelling: Your Secret Campaign Weapon
If this is your first campaign for political office, there’s one tool you absolutely need to use: storytelling. A smart politician knows that most voters remember stories and narratives, not facts and figures. Connections are not made by listing... Read More
Tactics for Conducting Digital Political Opposition Research
In political campaigns, opposition research has moved from the paper archives of the past to online, digital data. Even for local political candidates, political opposition research and campaign intelligence analysis can give you a clear... Read More
Maximize Your Campaign Funds: Must-Know Political Fundraising FAQs
The pursuit of public office is often tied too much to the pursuit of raising money. If you are a political candidate today, you’ll need to raise money to mount an effective campaign. And if you’re new to the process, you’ll want to... Read More
Campaign Websites: A Candidate’s Defense Against Misinformation
We’ve said this for years, and in 2024 it will become more important than ever. “If you don’t define yourself online, someone else will.” AI threatens to upend what voters read, see, and hear about political campaigns. The biggest danger of... Read More
How Fast Can Your Campaign Website Appear on Google?
“I just launched my campaign website, but I don’t see it on Google when I search.” We get asked this question a lot when clients launch a candidate website. Some people are alarmed when they don’t see their site appear for a... Read More
10 Essential Strategies for Successful Political Campaigns
The success of a candidate hinges on more than just their charisma or the popularity of their political platform. Winning is the result of a combination of strategy, good policy, public engagement, and sometimes a bit of luck. Here are ten strategies... Read More
The Power of Branding Your Political Campaign
It doesn’t matter if you are part of the establishment or a complete outsider; every political campaign needs a brand in order to effectively communicate with voters. Today, this is more than just a logo, colors, and slogan. How you act or... Read More
The Beginners Guide To Building a Political Website
Building a political website for your campaign can be a daunting task, but it’s an important part of your digital strategy. Your campaign website is a vital tool for educating constituents about your values, platform, and key issues. Today, a... Read More
Updated for 2024: Running for Office as an Online Candidate – The Book
Running for Office as an Online Candidate: Web Strategies for Local Campaigns, is available in both paperback and Kindle on Amazon.com. The book is packed with tips, tricks, and useful strategies for political candidates and organizations. Running for... Read More
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