We’ve said this for years, and in 2024 it will become more important than ever.
“If you don’t define yourself online, someone else will.”
AI threatens to upend what voters read, see, and hear about political campaigns.
The biggest danger … Read the rest
What scares you most about running for office? For many individuals, the thought of running for office can be both exciting and daunting.
From asking people to donate to your campaign to the pressure of public speaking, there are numerous … Read the rest
Domain squatting or cybersquatting is the term used for someone who registers a domain that infringes on another’s intellectual property or trademark. Some squatters attempt to sell names back to rightful owners for a profit, while others use the names … Read the rest
Why every campaign needs control over their website—and what happens when you don’t.
Nothing stalls a campaign faster than being locked out of your own website. Maybe your web designer’s sick. Maybe they’re swamped. Or maybe—like we’ve seen too many … Read the rest
One online ‘dirty trick’ that is perfectly acceptable is to link to outside content about your opponent using the opponent’s name as the link text.
For example:
<a href=”https://www.localnewspaper.com/article/ councilman-caught-doing-something-wrong”>Councilman Bob Jones</a>
This type of targeted linking helps ensure that … Read the rest
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