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Find valuable tips on political campaigning and strategy.



Facing Down A Campaign Print Disaster

Here’s a problem a few of our clients have encountered: They’re all set to send out a candidate mailing when they realize that they have registered the wrong campaign domain name printed on the brochure! The horror! What could be... Read More

5 Things Candidates Should Never Do Online

More and more politicians are finding themselves in hot water for things they say or do online. But it doesn’t have to be this way. With a little knowledge, foresight and attention, any political candidate can create and maintain a positive... Read More

Political Campaign Design: Our Top Posts

In politics, style often trumps substance. For campaign websites, a good design is more than just an attractive header and complementary colors. A good layout, images, and even the arrangement of the site content effects how your campaign is perceived... Read More

Website Promotion for Local Candidates

The 1990s myth, “If you build a web site, they will come,” is still a commonly believed by companies, organizations, and people running for office who are new to digital marketing. The reality, however, is that people won’t come to your... Read More

5 Tips For Creating Effective Campaign Surveys

Politics lives and breathes on voter polls and surveys. For local candidates with limited budgets, there are online survey tools that can gather feedback in order to perfect a campaign’s message and methods. Campaign surveys can be sent to... Read More

Why Local Political Candidates Need Thick Skins

The more public the figure, the bigger the target for attack. And if you are a candidate running for office, then, like it or not, you are considered a public figure. This means that legally, a candidate can do little against unflattering letters to... Read More