Did that title get your attention? Figured it would. This purpose of this post is to make a few points about using shock value in advertising to garner attention for your political campaign. Read More...
What’s Your Campaign Theme?
For political purposes, a campaign theme is basically a single message which is used to communicate an integrated political message. It should be based on a clear reason why a candidate is running for office, and backed up by an overall identity that shapes the overall campaign. The overall goal, of course, is to convince people to vote for you. Read More...
Do Candidate Endorsements Matter?
Local political candidates can help increase name recognition and establish credibility and by winning endorsements. While the value of endorsements in gaining votes is debatable, some endorsements can bring particular benefits. Read More...
Political Fundraising with Widgets
In addition to general contribution and fundraising buttons on campaign websites, candidates can use widgets in a variety of ways to help get out the word and raise money. Read More...
Is Your Campaign Website Domain Really Yours?
One of the most important questions to ask when having any website created is ‘Will my website have a stand-alone domain?’ Note that the question refers to the website domain’s hosting, not the domain name itself. Anyone can have domain name – it’s where that name points to that counts and makes a difference in how much traffic can be generated. Read More...