Last week we attended CampaignTech 2012 in Washington, DC. It was a great time. We got to meet a lot of great people and listen to seminars and panels by some of the best in the industry. While there was a lot to take in, here are five major trends that political campaigns can expect to find in 2012 and beyond. Read More...
Archive for the ‘social media’ Category
Is Your Political Campaign Ready For The Facebook Timeline?
All Facebook pages will soon switch over to the new ‘Timeline” format. This is a big change, one that your political campaigns should prepare for. Here is a short list of things you should do to prepare your campaign for the Facebook Timeline changes. Read More...
Political Facebook Pages With Shortstack – A Review
Building a custom political Facebook Page is easier than it used to be. Today, campaigns of all sizes can create a terrific Facebook experience that is easy for anyone with a bit of creativity and design skill to put together. Read More...
A Candidate’s Name Is the Only Thing That Doesn’t Change
Here’s a quick tip for candidates who are starting their online campaigns: Pick a name that’s going to last! For your website and social media profiles, you should choose a single name for consistency. The question is whether you should include the name of the office you are seeking. Read More...
What Campaign Keyword Phrases Do You Want To Own?
It’s a simple enough question. Every candidate wants their website to appear to appear at the top of the search engine results. But what other phrases are you targeting? Read More...
One Party’s Reign On Social Media Ending?
For the past few years, with the exception of President Obama’s campaign, Republicans have held the position as the political party most in command of social media. That command arguably helped them take control of the House of Representatives in 2010, but the data shows their reign in social media may be coming to an end. Read More...
What’s Popular in 2012 Digital Political Advertising
According to a recent survey by STRATA US political campaigns in 2011-2012 have spent 100% more in online advertisements than they did during the 2010 midterm elections. ZU5HN5S7NR9J Read More...
Online Candidate Partners With Trumpia
While a political campaign website is still the hub of an online campaign, voters follow candidates and campaigns through a growing number of channels. For a while now, we’ve looked for a partner that can help our clients integrate all popular modes of communication so they can reach voters wherever they are and orchestrate an optimal marketing mix. We found that partner in Trumpia, a SMS service that combines mobile text, IM and email services. Best of all, it’s an affordable solution for even the smallest campaigns! Read More...
The Tools We Use
New clients often ask us what online services and tools we recommend. Here are a few tools that we use for OnlineCandidate.com and would recommend for any political campaign. Read More...
Top Tips for Political Social Media Campaigns
Starting out, knowing the ins and outs of online networking can be a bit daunting for candidates. Here are a few tips for political campaigns are unfamiliar or starting out with the whole social media thing. Read More...