This is question we get asked a lot when clients launch their new campaign websites. Some people are alarmed when they don’t see themselves for a name search within hours or registering a domain name. Others know that it takes time to appear on Google – though often not as long as they think!
Each page title and meta description should be descriptive and unique. You also need enough text on your site pages. How much? 400-500 words should do it. In addition, you content should cross-link between pages. For example, you may want to link the name of the candidate to the the site home page or the ‘about’ page. When you mention a specific issue, you’ll want to link that text to the issue’s page.
Once your site is optimized you site will need links and time in order to to get indexed in Google and the other major search engines. We’ve covered initial link building ideas in the past. The key is get those links going as soon as possible, and to keep building new links to your site from different sources throughout your campaign. That means creating press releases, social media updates and getting others to link back to your website.
Bottom line? With the right links, Google can find your website in under an hour. You may even start ranking for campaign-related terms right away, though it may take time. How well you rank going forward depends on the amount of well-ranking content that already exists, content from competing persons that share your name, whether your site continues to produce fresh content, and the amount and quality of links that point to your website.
For more online campaign training, articles and tools, visit our member site, OnlineCandidateResources.com. Our training modules cover everything from starting from establishing yourself online though building a campaign website to online promotion and fundraising strategies leading up to Election Day!
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Tags: google, search engines, writing