Running for Office as an Online Candidate – PDF Download

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Leverage the power of the web for your political campaign. This easy-to-use ebook is packed with tips, tricks and useful strategies for local political and issue-specific campaigns. Running For Office as an Online Candidate provides a blueprint for using the web to help you win your election.

Updated for 2020!

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SKU: DDE-RfOaaOC Category:


Topics include establishing your personal online identity, creating a social media presence, campaign websites, search optimization, online fundraising, email and online marketing strategies. It’s the information you need to know presented in a clear, easy-to-read format. Updated for 2020.

Download a Free Sample [PDF]

Table of Contents

  • Introduction
  • Laying the Groundwork
  • You, online
  • The value of social networks
  • Creating your online identity
  • The least you need to know
  • Creating Your Social Media Presence
  • The dark side of social media
  • Who should manage your online presence?
  • Choose Your Campaign Handles Carefully
  • Creating a Campaign Facebook Account
  • Starting with Facebook
  • Campaign Facebook Pages
  • Facebook Groups
  • Facebook Isn’t Free
  • Facebook post ideas
  • Using multiple Facebook Pages
  • Using a Page Timeline to slam your political opponents
  • Facebook Page optimization tips
  • Additional Facebook tips
  • Facebook metrics
  • Creating a Campaign Twitter Account
  • Using #hashtags in your campaign
  • Twitter tweet ideas
  • Common Twitter mistakes
  • Twitter optimization tips
  • Spy on opponents with Twitter
  • Creating a Campaign Google Account
  • Creating a Campaign YouTube Account
  • YouTube optimization tips
  • YouTube analytics
  • Online video alternatives
  • Creating online video content
  • Creating Photo Sharing Accounts
  • Instagram
  • Pinterest
  • LinkedIn
  • Social Media Don’ts
  • Planning Your Social Media Updates
  • What is most important?
  • When is the best time to post to social networks?
  • Creating a social media schedule
  • What to do if your social media accounts are hacked
  • How to ‘fire’ a volunteer from your online campaign
  • Engage Your Most Active Supporters
  • Using Social Media at Your Campaign Events
  • Monitoring Your Online Reputation
  • Brochures and Other Things to Share
  • Online Press Releases
  • Campaign Websites
  • Choosing and registering a domain name
  • Special domain extensions
  • Alternate and secondary domain names
  • Domain name squatting and other dirty tricks
  • Dealing with domain squatters
  • A domain scam to watch for
  • Running a slate of candidates online
  • Using microsites to extend reach
  • Planning Your Campaign Website
  • Preparing your content
  • Common site features and functionality
  • Writing for the Web
  • Putting it in the right tense
  • Don’t forget these!
  • Use direct-marketing writing techniques
  • Optimizing Your Web Content (SEO)
  • Essential website disclaimers
  • Website Content Preparation
  • Design elements to consider
  • Putting your content together
  • Preparing graphics and images
  • Who Will Build Your Site – And How?
  • Content management systems
  • Choosing a web designer
  • What To Know About Website Hosting
  • Changing website hosting
  • Setting Up Search Engine Accounts
  • Measuring Success
  • Google Analytics
  • Tracking ad results
  • Building Website Traffic and Support
  • Maintaining your web presence
  • Political campaign blogging
  • Campaign blogging tips
  • Creating an online political press kit
  • Building Political Squeeze Pages
  • Link Building Techniques
  • Authoritative linking
  • Related sites and blogs
  • Viral marketing
  • Competitor links
  • Submitting to search engines
  • Offline promotional materials
  • Campaign Coordination Tools
  • Political Fundraising Online
  • Opening a political campaign bank account
  • Anatomy of an online donation
  • Online fundraising and donation services
  • Third party processors
  • Comparing costs between fundraising systems
  • Your online pitch
  • One donation page is never enough
  • Acting on trigger events
  • Online donation tips
  • Additional ways to solicit funds
  • Making that final fundraising push
  • Campaign Email
  • Email address forwards
  • Email accounts
  • Email signature files
  • Campaign Email Marketing
  • Building a subscriber list
  • Your privacy policy
  • Double opt-in your subscribers
  • Choosing an email messaging system
  • Paid email marketing vendors
  • Autoresponders provide multiple touch points
  • Email broadcast messages
  • Calls to action
  • Email subject lines
  • Make it easy to unsubscribe
  • Personalizing your messages
  • Email list segmentation
  • Political email and spam
  • Tracking email success
  • Online Political Advertising
  • Social Media Advertising
  • Facebook advertising
  • Twitter advertising
  • YouTube advertising
  • Pay Per Click Advertising
  • Google Adwords
  • Bing Ads
  • Which PPC service should you use?
  • Tips for effective PPC campaigns
  • Using Adwords as an online focus group
  • Pay per click tracking
  • Retargeting
  • Banner advertising
  • Mobile Campaigning
  • Text messaging
  • Campaign apps
  • Tying it All Together
  • GOTV online strategies
  • Planning for the end
  • Election Day and beyond
  • About Online Candidate
  • Supplemental Material
  • Appendix A - Resources
    • Search Engine Accounts
    • Social Media Resources
    • Social Media Management Tools
    • Campaign Coordination Tools
    • Political Fundraising Services
    • Email Services
    • Text Messaging Services
    • Online Promotional Services
    • Website Tools
    • Graphics Tools
    • Online Political Publications
    • General Political Blogs
    • Additional Informational Websites
  • Appendix B - Checklists

This is the latest 2020 Edition, covering the latest in online trends.

Download a Free Sample of the Book.

Softcover and Kindle versions available on Updated for 2020.

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