Running for Office as an Online Candidate – 2017 Edition

$19.95 $14.95

Leverage the power of the Internet for your local political campaign. Why should you be online? What domain name should you use? How can your message be best presented online? What can social media do for your campaign? How can you take online donations? This ebook is a useful resource for local political and issue-specific campaigns.

Packed with tips, tricks and useful strategies, Running for Office as an Online Candidate – 2017 Edition provides a blueprint for candidates who want to use the internet as part of an overall campaign strategy. It's the information you need to know presented in a clear, easy-to-read format. Get your online campaign started today. Updated for 2017.

Table of Contents

  • Introduction
  • Laying the Groundwork
  • You, online
  • The value of social networks
  • Creating your online identity
  • The least you need to know
  • Creating Your Social Media Presence
  • The dark side of social media
  • Choose Your Campaign Handles Carefully
  • Creating a Campaign Facebook Account
  • Creating a Campaign Twitter Account
  • Creating a Campaign Google+ Account
  • Creating a Campaign YouTube Account
  • Online video alternatives
  • Creating Photo Sharing Accounts
  • LinkedIn
  • Social Media Don’ts
  • Planning Your Social Media Updates
  • Social Media Advertising
  • Engage Your Most Active Supporters
  • Using Social Media at Your Campaign Events
  • Monitoring Your Online Reputation
  • Brochures and Other Things to Share Online
  • Press Releases
  • Campaign Websites
  • Planning Your Campaign Website
  • Who Will Build Your Site – And How?
  • What You Need to Know About Website Hosting
  • Setting Up Search Engine Accounts
  • Measuring Success
  • Google Analytics
  • Planning For The End
  • Building Website Traffic and Support
  • Building Political Squeeze Pages
  • Link Building Techniques
  • Authoritative linking
  • Viral marketing
  • Campaign Coordination Tools
  • Political Fundraising Online
  • Campaign Email
  • Online Political Advertising
  • Mobile Campaigning
  • Political Text Messaging
  • Phone Apps for Politicians
  • Tying it All Together
  • GOTV Online Strategies
  • Election Day and beyond
  • About Online Candidate
  • Supplemental Material
  • Appendix A – Resources
    • Search Engine Accounts
    • Social Media Resources
    • Social Media Management Tools
    • Campaign Coordination Tools
    • Political Fundraising Services
    • Email Services
    • Text Messaging Services
    • Online Promotional Services
    • Website Tools
    • Graphics Tools
    • Online Political Publications
    • General Political Blogs
    • Additional Informational Websites
  • Appendix B – Checklists
    • Social Networking Checklist
    • Online Campaign Checklist
    • Campaign Website Worksheet
    • Campaign Website Content Worksheet
    • Website Launch Checklist
    • Campaign Email Checklist
    • Specific Support Requests

This is the new 2017 Edition, covering the latest in online trends! Download a Free Sample of the Book.

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