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Running for Office as an Online Candidate – Campaign Guide

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Leverage the power of the Internet for your local political campaign. Why should you be online? What domain name should you use? How can your message be best presented online? What can social media do for your campaign? How can you take online donations? This ebook is a useful resource for local political and issue-specific campaigns.

Packed with tips, tricks and useful strategies, Running for Office as an Online Candidate provides a blueprint for candidates who want to use the internet as part of an overall campaign strategy. It’s information you need to know presented in a clear, easy-to-read format. Get your online campaign started today.

Updated for 2018. Download a Free Sample of the Book.

Table of Contents

  • Introduction
  • Laying the Groundwork
  • You, online
  • The value of social networks
  • Creating your online identity
  • The least you need to know
  • Creating Your Social Media Presence
  • The dark side of social media
  • Who should manage your online presence?
  • Choose Your Campaign Handles Carefully
  • Creating a Campaign Facebook Account
  • Starting with Facebook
  • Campaign Facebook Pages
  • Facebook Groups
  • Facebook Isn’t Free
  • Facebook post ideas
  • Using multiple Facebook Pages
  • Using a Page Timeline to slam your political opponents
  • Facebook Page optimization tips
  • Additional Facebook tips
  • Facebook metrics
  • Creating a Campaign Twitter Account
  • Using #hashtags in your campaign
  • Twitter tweet ideas
  • Common Twitter mistakes
  • Twitter optimization tips
  • Spy on opponents with Twitter
  • Creating a Campaign Google Account
  • Google Hangouts
  • Google+
  • Creating a Campaign YouTube Account
  • YouTube optimization tips
  • YouTube analytics
  • Online video alternatives
  • Creating online video content
  • Creating Photo Sharing Accounts
  • Instagram
  • Pinterest
  • LinkedIn
  • Social Media Don’ts
  • Planning Your Social Media Updates
  • What is most important?
  • When is the best time to post to social networks?
  • Creating a social media schedule
  • What to do if your social media accounts are hacked
  • How to ‘fire’ a volunteer from your online campaign
  • Engage Your Most Active Supporters
  • Using Social Media at Your Campaign Events
  • Monitoring Your Online Reputation
  • Brochures and Other Things to Share
  • Online Press Releases
  • Campaign Websites
  • Choosing and registering a domain name
  • Special domain extensions
  • Alternate and secondary domain names
  • Domain name squatting and other dirty tricks
  • Dealing with domain squatters
  • A domain scam to watch for
  • Running a slate of candidates online
  • Using microsites to extend reach
  • Planning Your Campaign Website
  • Preparing your content
  • Common site features and functionality
  • Writing for the Web
  • Putting it in the right tense
  • Don’t forget these!
  • Use direct-marketing writing techniques
  • Optimizing Your Web Content (SEO)
  • Essential website disclaimers
  • Website Content Preparation
  • Design elements to consider
  • Putting your content together
  • Preparing graphics and images
  • Who Will Build Your Site – And How?
  • Content management systems
  • Choosing a web designer
  • What To Know About Website Hosting
  • Changing website hosting
  • Setting Up Search Engine Accounts
  • Measuring Success
  • Google Analytics
  • Tracking ad results
  • Building Website Traffic and Support
  • Maintaining your web presence
  • Political campaign blogging
  • Campaign blogging tips
  • Creating an online political press kit
  • Building Political Squeeze Pages
  • Link Building Techniques
  • Authoritative linking
  • Related sites and blogs
  • Viral marketing
  • Competitor links
  • Submitting to search engines
  • Offline promotional materials
  • Campaign Coordination Tools
  • Political Fundraising Online
  • Opening a political campaign bank account
  • Anatomy of an online donation
  • Online fundraising and donation services
  • Third party processors
  • Comparing costs between fundraising systems
  • Your online pitch
  • One donation page is never enough
  • Acting on trigger events
  • Online donation tips
  • Additional ways to solicit funds
  • Making that final fundraising push
  • Campaign Email
  • Email address forwards
  • Email accounts
  • Email signature files
  • Campaign Email Marketing
  • Building a subscriber list
  • Your privacy policy
  • Double opt-in your subscribers
  • Choosing an email messaging system
  • Paid email marketing vendors
  • Autoresponders provide multiple touch points
  • Email broadcast messages
  • Calls to action
  • Email subject lines
  • Make it easy to unsubscribe
  • Personalizing your messages
  • Email list segmentation
  • Political email and spam
  • Tracking email success
  • Online Political Advertising
  • Social Media Advertising
  • Facebook advertising
  • Twitter advertising
  • YouTube advertising
  • Pay Per Click Advertising
  • Google Adwords
  • Bing Ads
  • Which PPC service should you use?
  • Tips for effective PPC campaigns
  • Using Adwords as an online focus group
  • Pay per click tracking
  • Retargeting
  • Banner advertising
  • Mobile Campaigning
  • Text messaging
  • Campaign apps
  • Tying it All Together
  • GOTV online strategies
  • Planning for the end
  • Election Day and beyond
  • About Online Candidate
  • Supplemental Material
  • Appendix A – Resources
    • Search Engine Accounts
    • Social Media Resources
    • Social Media Management Tools
    • Campaign Coordination Tools
    • Political Fundraising Services
    • Email Services
    • Text Messaging Services
    • Online Promotional Services
    • Website Tools
    • Graphics Tools
    • Online Political Publications
    • General Political Blogs
    • Additional Informational Websites
  • Appendix B – Checklists
    • Social Networking Checklist
    • Online Campaign Checklist
    • Campaign Website Worksheet
    • Campaign Website Content Worksheet
    • Website Launch Checklist
    • Campaign Email Checklist
    • Specific Support Requests

This is the latest 2018 Edition, covering the latest in online trends!

Download a Free Sample of the Book.

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