Political IP Targeting

For political, issue and advocacy campaigns

Get your message in front of key voter households across the web.
By matching physical addresses with extreme precision, IP Targeting is the secret weapon for political campaigns. This patented technology has been used in over 2,000 political Campaigns.

It’s like digital direct mail

Avoid the waste and inefficiency of traditional advertising. Because media markets do not follow state or district borders, political campaigns waste exposure on people who are not likely voters in their races. With up to 80% of traditional advertising failing to reach its target audience, consider how effective your advertising could be by getting the right message in front of the right voters at the right time.

Target real people in real households at the IP level.

Reach voter households with unmatched precision

IP targeting uses the exact addresses you are trying to reach. Use your own donor or voter lists. Don’t have the addresses you need? We provide Voter Data Services. We can pull voter data based on location, party, voting history and more. Use the data for all aspects of your campaign. We can find those likely voters and target them with your online messaging.

Sample ad. Does not constitute endorsement.

Depending on the frequency of your ads, your costs can be between .75 and $1.50 per household.

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A Secret Weapon For Political Campaigns

Reach Voters

Reach Voters

Reach out to members of your own party, voters or any group you wish. We scrub your data with proprietary technology to deliver display advertisements to your targeted  households.

Improve Offline Contacts

Improve Offline Contacts

Deliver online banner ads directly to your direct mail campaign recipients. IP Targeting before your direct mail drops increases the likelihood that voters will take notice when your mailer hits their mailbox.

Get Out The Vote

Get Out The Vote

Many candidates use IP Targeting for get out the vote campaigns. Reach out to members of your own party or any group you wish. Set it before Election Day, and it’s done.

Let Online Candidate help you set up a winning IP Targeting campaign. Contact us below to get started.

Frequently Asked Questions

What does IP Targeting do?
Think of it as Digital Direct Mail. Through a unique series of patented technologies, you can precisely target voters online using banner ads, display ads and video. Geo-targeting uses groups of IP addresses to target an area. IP Targeting uses individual IP addresses to target specific households. It reaches exact targets rather than advertising that blankets an area. Hundreds of political campaigns across the country use this technology every election cycle. You can use your own voter list, or we can provide voter data for you.
How is IP Targeting different than PPC?
PPC or Pay Per Click advertising relies on a user searching for a specific keyword. Ads are placed on the top and sides of the search page along with the search results, and the hope is the consumer will click on the ad. You pay when the prospect clicks on the ad. IP Targeting delivers ads to a pre-determined audience. The user doesn’t need to be searching for you to see your ads.
Where will my ads appear?
We have access to place ads on over 1,000,000 websites that include 30-50 billion advertising impressions per day. Popular sites where your ads can appear include FoxNews, MSN, CNN, and Yahoo!
Can I control who sees my ads?
Absolutely! The primary benefit of the IP Targeting platform is that your ads are targeted to specific households with laser-like accuracy.
What sort of reporting is provided?
We provide reports that include impressions served, clicks and click-through rate (CTR). Additionally, we can help set up a tracking link for your own analytics.
Who can I target for my advertising?
You can use an address list, voter list, target by zip code or by geographic area.
I have my own voter list, membership, prospect, client list – can I use this?
Yes – the technology can be applied to any list of physical addresses. If you have purchased a list from a broker or other source – you need to check on any restrictions on the use of that data. We use client-provided data and, as part of our advertising agreement, requires an acknowledgement that you have the rights to use any list you provide.
Can you provide voter address and voter record information?
Yes, we can voter data information. In addition to a Voter List excel/CSV, we can provide a Phone List export, Walking List export, Mailing List export and a Telemarketing list export. Request a Voter Record Quote.
Do the online ads go to everyone on the list I give you?
We can deliver anywhere from 50% – 95% matches on the physical addresses you provide. The more recent the list, the better the matching.
What ad sizes are used?
Creatives should be within the following dimensions (below). We recommend that clients generate at least one creative in each size to maximize available ad inventory. While we can run campaigns with fewer sizes, it may limit the inventory available.

  • 300×250 (pixels)
  • 728×90 (pixels)
  • 320×50 (pixels)
  • 160×600 (pixels)
  • 300×50 (pixels)
Can you create the ads for me?
Yes, for $149, we will create a set of 5 ad creatives (1 per recommended ad size).
Can you display video ads?
Yes, we can! However there are specific requirements for using video in a targeting ad. Contact us for more information.
Do I need to have my logo on my ad?
Yes, for political ads to be displayed, your ads must pass a 3rd party audit. One of the requirements of this audit is that some form of identification and disclaimer must be visible on each advertisement. This can be your logo or the name of your organization.
Is there a setup fee for this service?

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