Political IP Targeting
For political, issue and advocacy campaigns
It’s like digital direct mail
By matching physical addresses to specific online IP addresses, IP Targeting becomes your secret advertising weapon. With IP Targeting, you can send banner ads to key households with unprecedented precision.
Your ads appear on all devices – home computers, tablets, cell phones – any device that someone uses to surf the web. Tap into the power of online advertising networks to have your ad appear on news sites, email portals and other popular sites across the web.
Efficient, direct advertising to voters
Avoid the waste and inefficiency of traditional advertising. Because media markets do not follow state or district borders, political campaigns waste exposure on people who are not likely voters in their races. With up to 80% of traditional advertising failing to reach its target audience, consider how effective your advertising could be by getting the right message in front of the right voters at the right time.
Reach voter households with unmatched precision
IP targeting uses the exact addresses you are trying to reach. Use your own donor or voter lists. Don’t have the addresses you need? We provide Voter Data Services. We can pull voter data based on location, party, voting history and more. We can find those likely voters and target them with your online messaging.
Sample ads. Does not constitute endorsement.
Target voters directly for .50 to $1.50 per household.
We’ll create your ads, set your target database, help you set up landing pages and track your success. Contact us below to get started.
A Secret Weapon For Political Campaigns
Reach out to members of your own party, voters or any group you wish. We scrub your data with proprietary technology to deliver display advertisements to your targeted households.
Improve Offline Contacts
Deliver political online advertising to your direct mail recipients. IP Targeting before your direct mail drops increases the likelihood that voters will take notice when your mailer hits their mailbox.
Get Out The Vote
Many candidates use IP Targeting for get out the vote campaigns. Reach out to members of your own party or any group you wish. Set it before Election Day, and it’s done.
Let Online Candidate help you set up a winning IP Targeting campaign. Contact us below to get started.
IP Targeting Cost Estimator
Get a price estimate and contact us to set up an ad campaign.
Frequently Asked Questions
What does IP Targeting do?
Think of it as Digital Direct Mail. Through a unique series of patented technologies, you can precisely target voters online using banner ads, display ads and video. Geo-targeting uses groups of IP addresses to target an area. IP Targeting uses individual IP addresses to target specific households. Your digital ads reach exact targets rather than advertising that blankets an area. Hundreds of political campaigns across the country use this technology every election cycle. You can use your own voter list, or we can provide voter data for you.
How is IP Targeting different than PPC?
PPC or Pay Per Click advertising relies on a user searching for a specific keyword. Ads are placed on the top and sides of the search page along with the search results, and the hope is the consumer will click on the ad. You pay when the prospect clicks on the ad. IP Targeting delivers digital ads to a predetermined audience. The user doesn’t need to be searching for you to see your ads.
When is the best time to run IP targeting for a political campaign?
IP targeting campaigns can also be used for issue awareness for certain locations or for particular address targets.
Where will my ads appear?
We have access to place ads on over 1,000,000 websites that include 30-50 billion advertising impressions per day. Popular sites where your political digital advertising can appear includes Fox News, MSN, CNN, and Yahoo!
Can I control who sees my ads?
Who can I target for my advertising?
What sort of reporting is provided?
I have my own voter list, membership, prospect, client list – can I use this?
Can you provide voter address and voter record information?
Do the online ads go to everyone on the list I give you?
What ad sizes are used?
- 300×250 (pixels)
- 728×90 (pixels)
- 320×50 (pixels)
- 160×600 (pixels)
- 300×50 (pixels)
Can you create the ads for me? (Yes)
Yes, for each ad campaign, we will create a set of 5 ad creatives for you for FREE.