Political IP Targeting
For political, issue and advocacy campaigns
Get your message in front of key voter households across the web.
By matching physical addresses with extreme precision, IP Targeting is the secret weapon for political campaigns. This patented technology has been used in over 2,000 political Campaigns.
It’s like digital direct mail
Avoid the waste and inefficiency of traditional advertising. Because media markets do not follow state or district borders, political campaigns waste exposure on people who are not likely voters in their races. With up to 80% of traditional advertising failing to reach its target audience, consider how effective your advertising could be by getting the right message in front of the right voters at the right time.
Target real people in real households at the IP level.
Reach voter households with unmatched precision
IP targeting uses the exact addresses you are trying to reach. Use your own donor or voter lists. Don’t have the addresses you need? We provide Voter Data Services. We can pull voter data based on location, party, voting history and more. Use the data for all aspects of your campaign. We can find those likely voters and target them with your online messaging.
Sample ad. Does not constitute endorsement.
Depending on the frequency of your ads, your costs can be between .75 and $1.50 per household.
Want To Get Started?
A Secret Weapon For Political Campaigns
Reach out to members of your own party, voters or any group you wish. We scrub your data with proprietary technology to deliver display advertisements to your targeted households.
Improve Offline Contacts
Deliver online banner ads directly to your direct mail campaign recipients. IP Targeting before your direct mail drops increases the likelihood that voters will take notice when your mailer hits their mailbox.
Get Out The Vote
Many candidates use IP Targeting for get out the vote campaigns. Reach out to members of your own party or any group you wish. Set it before Election Day, and it’s done.
Let Online Candidate help you set up a winning IP Targeting campaign. Contact us below to get started.
Frequently Asked Questions
What does IP Targeting do?
How is IP Targeting different than PPC?
Where will my ads appear?
Can I control who sees my ads?
What sort of reporting is provided?
Who can I target for my advertising?
I have my own voter list, membership, prospect, client list – can I use this?
Can you provide voter address and voter record information?
Do the online ads go to everyone on the list I give you?
What ad sizes are used?
- 300×250 (pixels)
- 728×90 (pixels)
- 320×50 (pixels)
- 160×600 (pixels)
- 300×50 (pixels)