6 Reasons Why Your Campaign Should Have A Google Account

If you are running for local office, consider creating a Google account for your campaign. You may have your own Gmail account, but creating a new Google account for your campaign will help you separate your personal activities. Many candidates create a campaign Gmail account long before they publicly announce their campaign. When you create a Gmail account, it also allows you to create a Google account at the same time. A campaign Google account...

flag-640If you are running for local office, consider creating a Google account for your campaign. You may have your own Gmail account, but creating a new Google account for your campaign will help you separate your personal activities. Many candidates create a campaign Gmail account long before they publicly announce their campaign. Read More...

5 Simple Candidate Failures That You Can Totally Avoid

There are many, many mistakes that candidates make during the course of a political campaign. We could make a ten-part series just on what not to do on the campaign trail. Since we deal with the online aspects of campaigning, we'll stick to mistakes that candidates make online - or, more specifically, with their campaign websites. In no particular order, these are the top mistakes that we see campaigns make all too often. Failure to...

TCampaign Failureshere are many, many mistakes that candidates make during the course of a political campaign. We could make a ten-part series just on what not to do on the campaign trail. Read More...

What’s Your Campaign Theme?

For political purposes, your campaign theme is basically a single message which is used to communicate an integrated political message. It should be based on a clear reason why a candidate is running for office, and backed up by an overall identity that shapes the overall campaign. The goal, of course, is to convince people to vote for you.

Political Campaign ThemesFor political purposes, your campaign theme is basically a single message which is used to communicate an integrated political message. It should be based on a clear reason why a candidate is running for office, and backed up by an overall identity that shapes the overall campaign. The goal, of course, is to convince people to vote for you. Read More...

Running for Office in 2015 – Our Takeaways

The online political landscape has changed significantly over the last decade. As move into 2015 and beyond, trends will continue to evolve and some new technologies will take off.

With the November mid-terms out of the way, the road is clear for US candidates running for office in 2015 and 2016. Read More...

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