Creating a Political Campaign Swipe File

Maintaining a swipe file is a common practice for advertising copywriters and creative directors. You can use the same technique for your political campaign.

In marketing, a swipe file is a collection of excellent sales letters and materials that provide an easy reference of ideas for creative projects. Maintaining a swipe file is a common practice for advertising copywriters and creative directors. You can use the same technique for your political campaign. Read More...

6 Reasons Why Your Campaign Should Have A Google Account

If you are running for local office, consider creating a Google account for your campaign. You may have your own Gmail account, but creating a new Google account for your campaign will help you separate your personal activities. Many candidates create a campaign Gmail account long before they publicly announce their campaign. When you create a Gmail account, it also allows you to create a Google account at the same time. A campaign Google account...

flag-640If you are running for local office, consider creating a Google account for your campaign. You may have your own Gmail account, but creating a new Google account for your campaign will help you separate your personal activities. Many candidates create a campaign Gmail account long before they publicly announce their campaign. Read More...

5 Simple Candidate Failures That You Can Totally Avoid

There are many, many mistakes that candidates make during the course of a political campaign. We could make a ten-part series just on what not to do on the campaign trail. Since we deal with the online aspects of campaigning, we'll stick to mistakes that candidates make online - or, more specifically, with their campaign websites. In no particular order, these are the top mistakes that we see campaigns make all too often. Failure to...

TCampaign Failureshere are many, many mistakes that candidates make during the course of a political campaign. We could make a ten-part series just on what not to do on the campaign trail. Read More...

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