Tag Archives: fundraising

4 Online Pillars For Local Political Campaigns

As online political campaigning has grown in recent election cycles, it has also become more complex. If you take your cues from recent presidential campaigns, you’ll think that you will need a deep and extensive online operation. Truth is, most campaigns cannot manage a large online presence. Read More...

As online political campaigning has grown in recent election cycles, it has also become more complex. If you take your cues from recent presidential campaigns, you'll think that you will need a deep and extensive online operation. Truth is, most campaigns cannot manage a large online presence. Local campaigns have limited time, resources - and even experience. It is important to have a clear, focused plan. There are four major pillars to creating an effective...

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Ideas For Better Online Campaign Fundraising

Online fundraising has grown tremendously in the last decade. Campaigns and nonprofit organizations today can raise money with the click of a mouse or a tap of the phone. But raising money requires planning and skill. It’s not enough to just have a website donation page or a Facebook profile. Read More...

Online fundraising has grown tremendously in the last decade. Campaigns and nonprofit organizations today can raise money with the click of a mouse or a tap of the phone. But raising money requires planning and skill. It's not enough to just have a website donation page or a Facebook profile. Here are some tips and ideas to help you get the most from your online fundraising efforts. Always the “Ask”. When you send emails or...

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The Money Is In The List – Have You Started Yours?

Starting a political email listWinning political campaigns lay the groundwork for success long before Election Day. Read More...

Winning political campaigns lay the groundwork for success long before Election Day. In traditional marketing, it's said the money is in the list. For digital marketing campaigns, that money is in the email list. If you are running for office, you need to have a relevant list of active email subscribers that you can call upon for political fundraising. Even if you start small, with enough time and effort, your email list can grow to become your...

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5 Assumptions That Will Tank Your Campaign Website

Here are some common assumptions that can cause problems for political campaigns. These issues apply to those who already have campaign websites or are looking into starting one. Do they apply to you?

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How To Raise Online Funds Like The Most Successful Candidates

Over two billion dollars was raised for the 2012 US presidential election. If you are a state or local candidate, odds are your election won't reach those numbers. However, even small campaigns can still raise significant money with a smart, aggressive strategy.

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