How To Rank Well For Campaign-Related Searches

Ranking well for campaign-related issue searches is great technique for local candidates to gain visibility and grow support. If you control web pages related to important search phrases, then people or voters who are researching issues will find your information -- even if they were not looking for your campaign in particular.

Ranking in the search engines for important issue searches is great technique for political candidates to gain visibility. If you control web content related to important search phrases, then people or voters who are researching issues will find your information — even if they were not looking for your campaign in particular. Read More...

Squeezing The Most From Your Campaign Landing Pages

What is the role of squeeze pages, and how political candidates can use them to their advantage? What works for businesses can work for political marketers.

In the world of online marketing, building a targeted email list allows the merchant to market their product and service to this select group with a higher degree of success. The same technique applies to political email marketing. Read More...

Tips for Writing Your Candidate Bio

Every campaign website should include is a candidate biography page. Your bio will help voters understand who you are why you are running for office. One piece of content that every campaign website should include is a candidate bio page. This is the part of your site where you can establish your personal information and professional qualifications. It’s also the place where you can add a personal touch to your campaign and help voters understand...

Set The Record StraightEvery campaign website should include is a candidate biography page. Your bio will help voters understand who you are why you are running for office. Read More...

Use The Web To Set The Record Straight

Being attacked during a campaign is a given for virtually all political candidates. By knowing your own strengths and weaknesses, you can prepare yourself for these attacks. This allows you to respond quickly and confidently. Done properly, you have an opportunity to build credibility and even turn the facts around on your opponent. Here are some content ideas for your campaign website that you can use to help set the record straight. Fill in the...

Set The Record StraightBeing attacked during a campaign is a given for virtually all political candidates. By knowing your own strengths and weaknesses, you can prepare yourself for these attacks. This allows you to respond quickly and confidently. Done properly, you have an opportunity to build credibility and even turn the facts around on your opponent. Read More...

5 Simple Candidate Failures That You Can Totally Avoid

There are many, many mistakes that candidates make during the course of a political campaign. We could make a ten-part series just on what not to do on the campaign trail. Since we deal with the online aspects of campaigning, we'll stick to mistakes that candidates make online - or, more specifically, with their campaign websites. In no particular order, these are the top mistakes that we see campaigns make all too often. Failure to...

TCampaign Failureshere are many, many mistakes that candidates make during the course of a political campaign. We could make a ten-part series just on what not to do on the campaign trail. Read More...

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