reader_icon_specialWhen spelling out your campaign platform online, it’s a good idea to separate your longer policy information and link out to it for readers who want to know more detail about a particular subject. Some people want to know the basics of where a candidate stands. Others want detail. By supplying the most information, you satisfy both types of voters.

PDF files work well for this, because they can be easily printed out for offline reading. They can also be sent as attachments or directly linked to in email messages.

PDF stands for Portable Document Format. It’s a distribution format to allow electronic information to be transferred between various types of computers. To view and print a PDF file requires a download and installation of the Adobe Acrobat Reader. Most computers have the Acrobat Reader software already installed.

Consider making your campaign flyers, handouts and brochures into PDFs as well. That way, you can save money and have your supporters print their own materials. Your entire media kit can be put online for download.

PDFConverter is a free online PDF creator. This site allows you to generate PDF files from Word and Excel documents, and even create snapshots of web pages. A paid version of the software lets you markup your files and more.

Want more tips and ideas on starting your online campaign? Check out our exclusive ebook Running for Office as an Online Candidate. Have your own fundraiser coming up? You can get your campaign website started fast for a price that meets any budget.

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