Are you ready? August primaries are here. The fall election season is right around the corner.
With Covid cases on the rise, social distancing restrictions are ramping up in many areas nationwide. This will impact how candidates and volunteers can reach voters.
It’s almost like we’re back in 2020 again (ugh).
Although digital campaigning has grown, several things have changed over the past year.
Google now restricts political ad targeting to age, gender and postal code. This limits the focus and effectiveness of targeted PPC and display ads.
Planning to advertise on Facebook? You’ll need to get verified as soon as possible. Some campaigns last year were unable to advertise because they were not approved in time. Hopefully, there won’t be more ad bans in the near future.
Despite these issues, reaching voters is as important than ever.
If you want to directly reach specific voters at a household level, consider IP Targeting.
It’s like digital direct mail. Physical household addresses are converted to IP addresses. Then your banner ads are delivered to computers and mobile devices in the home through online ad networks. Your ads appear on popular news, email and portal websites.
Choose who you want to target from your voter data. Narrow by political party, voting frequency, location or more.
IP targeting enhances your direct mail and canvassing efforts.
Interested? Get more information and an online price quote. We offer volume discounts and banner creation with each IP ad campaign.Political SEO Strategies for Campaigns and Candidates
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