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Category: IP Campaign Targeting

Explore the innovative world of voter household IP targeting. Learn how this technology can be a game-changer in personalizing your campaign messages to reach specific voter demographics.



Political IP Targeting Strategies for Your Campaign

With candidates these days having limited options in reaching out to voters, IP Targeting offers a solution to directly reach specific households online. If you are wondering, “What is political IP targeting?”, it is a form of advertising that... Read More

Micro-targeting for Local Political Campaigns

Most political campaigns today research and segment voters for specific messaging. It’s called micro targeting, and the methods can be applied even to the smallest local campaign. Micro targeting is performed by extracting specific data sets for... Read More

9 Tips For More Effective Political Banner Ads

Political campaigns try to reach voters wherever they are. Candidates still use traditional methods, such as door-to-door canvassing, yard signs and mailing. Today, political campaigners increasingly leverage online opportunities to promote their... Read More

When To Use IP Targeting for Your Political Campaign

IP Targeting has become a secret weapon for political campaigns. While Geo-targeting uses groups of IP addresses to target an area, IP Targeting uses individual IP addresses to reach specific voter households. That means registered Democrats,... Read More

How Does Retargeting Grow Your Political Campaign?

Retargeting is a form of online advertising that allows you to serve ads to people who have visited your campaign website. A staple of big brands and small companies alike, retargeting is a powerful way to stay in touch with people who have... Read More