Explore the innovative world of voter household IP targeting. Learn how this technology can be a game-changer in personalizing your campaign messages to reach specific voter demographics.
With candidates these days having limited options in reaching out to voters, IP Targeting offers a solution to directly reach specific households online. If you are wondering, “What is political IP targeting?”, it is a form of advertising that... Read More
Most political campaigns today research and segment voters for specific messaging. It’s called micro targeting, and the methods can be applied even to the smallest local campaign.
Micro targeting is performed by extracting specific data sets for... Read More
Political campaigns try to reach voters wherever they are. Candidates still use traditional methods, such as door-to-door canvassing, yard signs and mailing. Today, political campaigners increasingly leverage online opportunities to promote their... Read More
IP Targeting has become a secret weapon for political campaigns. While Geo-targeting uses groups of IP addresses to target an area, IP Targeting uses individual IP addresses to reach specific voter households.
That means registered Democrats,... Read More
Retargeting is a form of online advertising that allows you to serve ads to people who have visited your campaign website. A staple of big brands and small companies alike, retargeting is a powerful way to stay in touch with people who have... Read More
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