Campaign Writing Can Make or Break a Vote

First impressions will make or break a voter’s support. The campaign material you distribute should always be your best work.

Recently, a local candidate running for village trustee left some campaign literature at our door. I had not heard of this candidate before, and my first exposure to him was through his brochure.

And judging by the brochure itself, it’s highly unlikely that I will be voting for this person next month.

It wasn’t that the brochure wasn’t attractive. In fact, the piece was well-designed. It was nice and clean, without a lot of clutter that you sometimes see on campaign literature.

Rather, the problem was with the copy. The brochure was poorly written and contained a number of grammatical errors. It took two or three readings to get the gist of what the candidate was trying to say about his background and vision for the village. There were run-on sentences, bad punctuation and mangled syntax. It felt like I was like reading the first draft of a fourth-grader’s civics essay.

Sadly, the candidate’s bio stated that he was a college graduate.

As you can imagine, the candidate failed to gain my support. If a candidate cannot take the effort to clearly articulate his or her thoughts on paper, how can I trust them to deal with the complex issues of governing?

The moral of this story is to always prufread proofread your campaign materials. Even if you think it’s great, have another set of eyes go over it. Make your revisions and continue rounds of proofreading until your wording is perfect.

Only your best work should be presented to the public. In many cases, voters will only know of you through your campaign literature.

In this case, it only took one brochure to lose my vote.

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