Running for Office as an Online Candidate (E-book)

Most books written about running for public office skim over the subject of campaign websites. Some just give the basics of how to hire a web developer. Older publications don’t mention the Internet at all.

Leverage the power of the Internet for your local political campaign. Why should you be online? What domain name should you use? How can your message be best presented online? How can you take online donations?

Running for Office as an Online Candidate is our exclusive 66 page e-book that is packed with tips and strategies to develop and promote a local campaign website. (Note: This manual is included FREE with any Online Candidate website hosting package.)

Written specifically to leverage the power of the Internet, this manual is most applicable to local political and issue-specific campaigns. It focuses on how to use the Internet as part of an overall campaign strategy.

Topics Include:

     * Website Basics
          o Choosing a domain name
          o Website Hosting
          o Basic Website Dos and Don’ts
          o Suggested website pages
          o Blogs
          o RSS Feeds
          o Who should be running the website?
    * Website design and layout
          o Graphics and images
          o What image types to use?
          o Graphics tips
    * HTML Basics
          o What is a WYSIWYG editor?
          o Why learn HTML while there are WYSIWYG editors available?
          o Meta Tags overview
          o Meta Tag examples in HTML
          o Other HTML Tags
    * Online Writing
          o Online writing tips
          o Use direct-marketing techniques in your writing
          o Writing for search engines
          o Some Final Tips
    * Submitting your site to search engines and directories
          o Search Engine vs. Directories
          o Submitting your site
    * Raising money online
          o Anatomy of an online donation
          o Fundraising services
          o Third party processors
          o How third party processors work
          o Merchant and gateway accounts
          o Your online pitch
          o Final Tips
    * Using e-mail effectively
          o Your campaign e-mail account
          o E-Mail signature files
          o Other general e-mail communication tips
          o Campaign e-mail newsletters
          o Choosing an e-mail messaging system
          o Messaging vendors
          o Personal e-mail software
          o Political e-mail and spam
    * Promoting your website
          o Offline promotional materials
          o Use your e-mail list
          o Trade links
          o Who is linking to whom?
          o Online advertising with banner ads
          o Banner advertising tips
          o Banner exchange programs
          o Viral marketing
          o Online forums
    * Paid Placement Online advertising
          o Pay Per Click placement
          o Google Adwords
          o Yahoo! Search Marketing
          o MSN Advertising
          o Other pay per click services
          o Tips for effective pay per click ad campaigns
    * Election Day and beyond

Requires Adobe Acrobat Reader to view.

This is the new 2010 edition, covering the latest in online trends. Download your copy today!

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