A well-written press release in an excellent way to receive publicity. Think of a press release as basically a short, newsworthy article about your campaign or campaign that is distributed to relevant media contacts.
With the rise of the Internet, press releases optimized for search engines can create a significant traffic boost to your website. It can become a point of entry as web searchers find your press release as a result of a search engine query.
Before you create a press release, make sure you actually have a newsworthy story. Each press release should focus on a single story or issue. For example, it may relate to:
- Entry into a political race
- Upcoming event or fund raiser
- Key endorsements
- News related to the campaign
- Reaction to event or opponent’s action
Your press release should have a catchy title and sub headline of about ten words or less. The title should be precise and interesting. Be sure to add relevant keyword phrases, such as location or office, into your title and sub headline.
The first paragraph should sum up the release’s content, almost as a sample, before delving into the meat of the story. You may want to start with an attention-grabbing fact related to the subject of your press release. Keep your sentences and paragraphs short. Again, try to add relevant keyword phrases in your text, while still maintaining a natural, readable text flow.
Go into more detail throughout the main body of the release, expanding on the initial opening paragraph. Include research or statistics from credible sources. Keep the tone businesslike and write in the active voice. Don’t include personal or unrelated details, or your press release will likely end up ignored.
The closing paragraph should repeat the main point of the release and direct the reader as to where they can go for more information. Include a contact name, email address, website, telephone and fax numbers.
Keep your press releases to a maximum of 300 words — and be sure to proofread before submission!
Looking for Political Press Release Templates? Download our Campaign Letter Templates today!
Additional Resources:
http://www.stetson.edu/~rhansen/prguide.html
http://www.prweb.com
http://www.free-press-release.com
http://www.press-release-writing.com
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Tags: campaign promotion, campaign writing, general campaign tips, press releases