For political purposes, a campaign theme is basically a single message which is used to communicate an integrated political message. It should be based on a clear reason why a candidate is running for office, and backed up by an overall identity that shapes the overall campaign. The overall goal, of course, is to convince people to vote for you. Read More...
Posts Tagged ‘local campaigns’
Top Online Candidate Articles of 2009
As an end of the year wrap-up, we present the most popular articles of 2009. All these articles were published this year. Read More...
Dealing With The Local Media When Running for Office
The media, including newspapers, radio and television can be a great asset or a great big pain when running for local office. Often the only source of information local voters get about a candidate comes from the local media. Therefore, it’s important to set your media goals early and learn to make the media your friend. Read More...
Online Candidate Offers New Web-Print Combo
It’s never been easier for local campaigns to get up and running both online and in print. We’ve taken our best products and combined them into a single outstanding package. The Online Candidate Deluxe Package is perfect for campaigns that want to match their print and web design. When you order this package, you will receive a full-featured Online Candidate Website, along with a customized set of our brochure print templates that will match your website header design and colors. Read More...
Get the Most From Your Campaign Yard Signs
Campaign yard signs are typically the first form of advertisement voters see. Having a successful sign placement strategy is vital to make sure the money spent has a substantial impact on the voters. Name recognition is a high priority for candidates and political lawn signs are very effective if used properly. Read More...
PDF Your Campaign Materials
When spelling out your campaign platform online, it’s a good idea to separate your longer policy information and link out to it for readers who want to know more detail about a particular subject. Some people want to know the basics of where a candidate stands. Others want detail. By supplying the most information, you satisfy both types of voters. Read More...
Competing Political Campaign Signs On The Same Yard
We know of local voters who have woken up one morning to find political signs planted on their front yard. They weren’t asked to have the signs placed, and in some cases, don’t even support the candidate. Read More...