Ongoing correspondence in a small political campaign is critical to keeping the momentum going. Advertising is geared toward the public, of course, but the media and your campaign supporters require a more personal touch. Your correspondence to these last two groups tend to fall under only a few categories. Read More...
Posts Tagged ‘general campaign tips’
New Online Candidate Digital Products
Online Candidate is switching to a new shopping cart in order to accommodate our new digital product line. Read More...
How Many Votes Do You Need To Win?
How many votes do you need to win a local election? In its most simple form, the winning formula is: Read More...
Political Business Cards
Never encountered these before until a 4th of July parade. Candidate supporters were handing out two-sided business cards. On the front was the candidate’s picture, the position they were running for, slogan, website domain, etc. Read More...
Create a Political Campaign Material Swipe File
A swipe file is a collection of excellent sales letters and materials that provide an easy reference of ideas for creative projects. Maintaining a swipe files is a common practice for advertising copywriters and creative directors. You can use the same technique for your political campaign. Read More...
What Type of Yard Sign Should Your Campaign Use?
Candidates often struggle with the type of sign to purchase. There are basically three types of yard signs for political campaigns: plastic bag, corrugated plastic, and double-sided cardboard. Read More...