A swipe file is a collection of excellent sales letters and materials that provide an easy reference of ideas for creative projects. Maintaining a swipe files is a common practice for advertising copywriters and creative directors. You can use the same technique for your political campaign. Read More...
Posts Tagged ‘fundraising’
Campaign Letter Writing Tips
Letters to the editor of local publications is a powerful way of getting your campaign message across and influencing public opinion. While you are likely get a few letters from close friends and supporters, it helps to have an organized letter-writing campaign to local newspapers and publications to help shape the issues and your public positions. A letter-writing campaign can be assigned to a volunteer to organize. All they need to do is to find volunteers willing to write pro-candidate letters. Read More...
They’re Not Campaign Supporters Until You Get Them in Voting Booth
“The road to hell is paved with good intentions.”
- Proverbial – late sixteenth century. Read More...
Integrate Online Donations into Online Candidate
For PayPal users, first get the HTML code you need for your PayPal button from PayPal itself. You need an account with them to do this. Go to PayPal > Merchant Services > Donations. Follow the instructions to create your button(s). Then copy and save the HTML code that is produced. (Saving this code to a text file is recommended.) Read More...
Raising Online Dollars
The most effective way for local political campaigns to raise money is still the ‘old-fashioned’ way — by making calls and holding events. Personal contacts and solicitation are still an integral part of the fund raising process. Under no circumstances will the Internet magically bring in money! Your campaign website exists as a conduit through which to raise money, not as a means unto itself. Read More...