Letters to the editor of local publications is a powerful way of getting your campaign message across and influencing public opinion. While you are likely get a few letters from close friends and supporters, it helps to have an organized letter-writing campaign to local newspapers and publications to help shape the issues and your public positions. A letter-writing campaign can be assigned to a volunteer to organize. All they need to do is to find volunteers willing to write pro-candidate letters. Read More...
Posts Tagged ‘campaign writing’
Top Website Formatting Tips For Online Candidate
We see a lot of new sites go up with a nice clean template, but the content is sometimes less than orgainized. Strange fonts, different sizes, and a rainbow of text colors makes the site looks less professional and hard to read. Below are some general tips for making your Online Candidate (or any website) look and read better. Read More...
5 Critical Pieces of Text Needed in a Campaign Website
These items should be obvious, but you would be surprised at how often simple yet critical information is left out of some local campaign websites. This is a short list of things that should always be spelled out when building out a political site. Read More...
Write an Optimized Political Press Release
A well-written press release in an excellent way to receive publicity. Think of a press release as basically a short, newsworthy article about your campaign or campaign that is distributed to relevant media contacts. Read More...
Online Writing Basics For Local Campaigns
As the fastest-growing resource in politics, the Internet provides a cost-effective method to reach supporters and potential supporters. However, writing for your local campaign website is different than writing for print. Simply copying your local campaign print material onto your website limits the potential of online campaigning. Read More...
Preparing Content For Your Political Campaign Website
Before your website is even designed, you should plot out what content will go into the site. Website content will include basically two things – text and images. If you have already created advertising materials, they can be worked into the content. Otherwise, well-written web content can often be incorporated into offline advertising to ensure a consistent message. When writing your website copy, it’s a good idea to save the page separately or to combine them into one file with each page content separated and marked off. These are your general pages that will require content. Read More...