Signature files are a great way to further promote your campaign. A signature file, commonly known as a sig file, is a short block of text that you and your campaign staff append to campaign e-mail to let people know who and what you are. Read More...
Posts Tagged ‘campaign writing’
Sample Campaign Fundraising Letter
Below is a sample template for an initial fund raising appeal from a candidate to his or her friends or close acquaintances. Note the basic letter structure. This sample campaign contribution letter begins with a candidate introduction, followed by specific issues and suggestions for solving those issues. Then comes an intent to run, and a request for support along with a specific, time-sensitive contribution request. It’s wrapped up with a thank-you and reminder about the campaign website where supporters can find out more information about the campaign and how they can help. Read More...
Types of Political Campaign Letters
Ongoing correspondence in a small political campaign is critical to keeping the momentum going. Advertising is geared toward the public, of course, but the media and your campaign supporters require a more personal touch. Your correspondence to these last two groups tend to fall under only a few categories. Read More...
New Online Candidate Digital Products
Online Candidate is switching to a new shopping cart in order to accommodate our new digital product line. Read More...
Create a Political Campaign Material Swipe File
A swipe file is a collection of excellent sales letters and materials that provide an easy reference of ideas for creative projects. Maintaining a swipe files is a common practice for advertising copywriters and creative directors. You can use the same technique for your political campaign. Read More...
Back Up Your Campaign Platform with Authoritative Linking
The content of your political campaign website always appears stronger when it’s backed up by creditable sources. Credible online sources include newspaper websites, magazine sites, large organizations and think tanks (maybe). Read More...