As Election Day grows near, reaching out to voters becomes more and more critical. There are the obvious ways of contacting them, such as through mailers and get-out-the-vote calling. Here are three ways to use your online resources to help get your campaign through that final stretch. Read More...
Posts Tagged ‘website tips’
Does Your Campaign Website Need a PPC Boost?
Pay per click advertising (PPC) is the quickest way to put your website in the top positions of most major search engine searches — but this only for the terms (keywords) that you are willing to “bid” for. The way pay-per-click (PPC) works is that you pay each time someone searches and then clicks through to your website using a search term that you bid on. For example, if you buy the keyword phrase “TinyTown Mayor,” your ad would display on the results page when somebody searches for “TinyTown Mayor.” Managed properly, paid placement campaigns can deliver very cost effective and deliver
targeted traffic. Read More...
Online Calendars Help Organize Your Campaign Schedule
A great way to keep key campaign staff connected and help organize your campaign schedule is through the Yahoo Calendar. Read More...
Use Photographs to Add Punch to Your Campaign Website
First impressions make a big difference, and one of the most overlooked elements of a campaign website is the photographs. What’s the point of a well-designed campaign website if the visitors are going to encounter blurry, grainy or oddly-pixelated photographs? The photographs on your website should promote the very best aspects of your campaign, whatever that might be. Read More...
Top Topics for Campaign Website Newsletters
You have a campaign newsletter – and you’re even gaining subscribers. Great! From now until the election, you will need to keep your supporters informed. You will want to write regularly and with greater frequency as election day approaches. Read More...
Creating a Second Language Political Campaign Website
A growing trend in political campaigns is to have content in two languages. For example, there is the English version of BarackObama.com and there is a Spanish section of the the website. Read More...
Choosing a Political Campaign CMS
Most websites these days use some sort of Content Management System (CMS). A CMS is a tool that facilitates the process of creating, posting, organizing, and managing site content. Read More...
Back Up Your Campaign Platform with Authoritative Linking
The content of your political campaign website always appears stronger when it’s backed up by creditable sources. Credible online sources include newspaper websites, magazine sites, large organizations and think tanks (maybe). Read More...
Fake Politicial Websites and Other Dirty Tricks
This item is a few months old, but it’s still relevant as primary and general election season heats up. Read More...
Top Website Formatting Tips For Online Candidate
We see a lot of new sites go up with a nice clean template, but the content is sometimes less than orgainized. Strange fonts, different sizes, and a rainbow of text colors makes the site looks less professional and hard to read. Below are some general tips for making your Online Candidate site (or any website) look and read better. Read More...