To add a nice political district map to your campaign website, go to GovTrack.us and click on their district maps page. Read More...
Posts Tagged ‘website tips’
Alternate Domain Names for Campaign Websites
Sometimes the original domain name of your campaign turns out to be the wrong choice. Though you had thoughtfully considered your original name name, as the campaign moves ahead, you find that it just isn’t working out. It might be because the name is too long or the candidate’s name is too hard to spell. A name that seemed good in the beginning is now causing complaints from supporters and potential voters who are having a tough time getting to the site. Read More...
PDF Your Campaign Materials
When spelling out your campaign platform online, it’s a good idea to separate your longer policy information and link out to it for readers who want to know more detail about a particular subject. Some people want to know the basics of where a candidate stands. Others want detail. By supplying the most information, you satisfy both types of voters. Read More...
Best Practices When Linking to News Stories
Use the web to make the most about what is written about a candidate – or their opponent. Here are a few simple tips to promote news stories and build your online reputation at the same time. Read More...
Seven Ways to Ruin a Campaign Website
There are certainly more than seven ways to mess up a website, but these are the top ways of making a campaign website less effective than it should be. Some of these topics have been elaborated on in other posts, but they bear repeating. Read More...
When to Start a Political Campaign Website
When should a campaign website be started? The short answer is as early as you can. Read More...
3 Online Strategies For Your Campaign’s Final Stretch
As Election Day grows near, reaching out to voters becomes more and more critical. There are the obvious ways of contacting them, such as through mailers and get-out-the-vote calling. Here are three ways to use your online resources to help get your campaign through that final stretch. Read More...
Does Your Campaign Website Need a PPC Boost?
Pay per click advertising (PPC) is the quickest way to put your website in the top positions of most major search engine searches — but this only for the terms (keywords) that you are willing to “bid” for. The way pay-per-click (PPC) works is that you pay each time someone searches and then clicks through to your website using a search term that you bid on. For example, if you buy the keyword phrase “TinyTown Mayor,” your ad would display on the results page when somebody searches for “TinyTown Mayor.” Managed properly, paid placement campaigns can deliver very cost effective and deliver
targeted traffic. Read More...
Online Calendars Help Organize Your Campaign Schedule
A great way to keep key campaign staff connected and help organize your campaign schedule is through the Yahoo Calendar. Read More...