What’s worse than not having a campaign website? It’s having a campaign website that no one can find! Some of our clients do not have much web experience, and may build out their website pages in ways that hurt, rather than help their cause. Search engine optimization (SEO) is a way of building your website pages to make them more attractive to search engines and have them rank higher for related searches. Read More...
Posts Tagged ‘website tips’
SEO Tips for Political Campaign Websites
Raising Political Donations Online
Running a successful political campaign costs money. A candidate needs to raise funds throughout the entire campaign. Over the last few years, the internet has become a popular and powerful tool for political fundraising. As technical barriers have dropped, more and more local campaigns are raising money online. Read More...
Running for Office as an Online Candidate 2011 Released
Online Candidate is proud to release the 2011 Edition of Running for Office as an Online Candidate. Completely updated and expanded, this e-book is a primer written specifically for local-level campaigns who want to leverage online communication to reach, communicate and motivate supporters. Read More...
Use Fundraising Letter Templates For Success
Campaign fundraising letter templates are a great tool to help craft an effective appeal for funding and donations. But as a tool, letter templates do have limits. For a campaign to truly succeed in raising funds and cash, your fundraising letters need to written with care. Read More...
What Are Political Squeeze Pages?
In the world of online marketing, building a targeted email list allows the merchant to market their product and service to this select group with a higher degree of success. The same technique applies to political email marketing. Successful political email lists are built with the addresses of supporters, party members and individuals with direct positive connections to the candidate. Read More...
Three Essential Political Website Disclaimers
All US jurisdictions have laws covering the use of disclosure statements on political advertising. Specific items that both require a disclosure statement generally include Billboards, Bumper Stickers, Sample Ballots, Newspaper Ads, TV and Radio Ads, Magazines, Mass Mailings, Pamphlets, Fliers, Palm Cards, Websites – and even email. Read More...
Political Campaign Strategies That Stink
It’s something most voters claim to hate, but negative campaigning and mudslinging seems to rule American politics – from national campaigns right down to local elections. Unfortunately, these negative political campaign strategies and dirty tricks tend to work. If they didn’t, politicians wouldn’t use them. Read More...
Political Campaign Link-Building Tip: Related Blogs
Looking for links that will bring traffic and a positive mention? Consider reaching out to like-minded blogs and websites. With a little work and luck, you can help boost your campaign website’s rankings and pull in some additional visitors who may be interested in your campaign. Read More...
Create Custom Fonts – No Graphic Design Skills Needed
Want to add a little font variety to your campaign website – without using additional graphics? Read More...
Can Using a State Flag or Local Emblem Cause Trouble?
It’s possible, though unlikely, that the state flag or local municipal emblem you want to include in your campaign website might become a problem… Read More...