For many first-time candidates, the web can be an intimidating experience. There’s a lot of talk about how essential it is to have a campaign website and to engage voters through social media. Technology trends from larger campaigns have even trickled down to local races. It’s true that there is a lot more to know today, and the bar has been raised as to what the public expects from online political campaigns. Read More...
Posts Tagged ‘website tips’
Add a Google Calendar to Your Campaign Website
A campaign calendar is a great way to let others know about events, rallies and fundraising events. If you use a Google Account, not only can you set up Google Analytics for your website, but you can also create online calendars that you can share with others and even embed in your website. Read More...
What To Do With Your Campaign Website After The Election
The election is over. As a candidate, you’ve either won or lost. All the advertising has ended, the final bills are paid, and the signage comes down. But don’t forget the campaign website – it’s still out there! Here are some ideas for dealing with your website after Election Day. Read More...
SEO Tips for Political Campaign Websites
What’s worse than not having a campaign website? It’s having a campaign website that no one can find! Some of our clients do not have much web experience, and may build out their website pages in ways that hurt, rather than help their cause. Search engine optimization (SEO) is a way of building your website pages to make them more attractive to search engines and have them rank higher for related searches. Read More...
Raising Political Donations Online
Running a successful political campaign costs money. A candidate needs to raise funds throughout the entire campaign. Over the last few years, the internet has become a popular and powerful tool for political fundraising. As technical barriers have dropped, more and more local campaigns are raising money online. Read More...
Running for Office as an Online Candidate 2011 Released
Online Candidate is proud to release the 2011 Edition of Running for Office as an Online Candidate. Completely updated and expanded, this e-book is a primer written specifically for local-level campaigns who want to leverage online communication to reach, communicate and motivate supporters. Read More...
Use Fundraising Letter Templates For Success
Campaign fundraising letter templates are a great tool to help craft an effective appeal for funding and donations. But as a tool, letter templates do have limits. For a campaign to truly succeed in raising funds and cash, your fundraising letters need to written with care. Read More...
What Are Political Squeeze Pages?
In the world of online marketing, building a targeted email list allows the merchant to market their product and service to this select group with a higher degree of success. The same technique applies to political email marketing. Successful political email lists are built with the addresses of supporters, party members and individuals with direct positive connections to the candidate. Read More...
Three Essential Political Website Disclaimers
All US jurisdictions have laws covering the use of disclosure statements on political advertising. Specific items that both require a disclosure statement generally include Billboards, Bumper Stickers, Sample Ballots, Newspaper Ads, TV and Radio Ads, Magazines, Mass Mailings, Pamphlets, Fliers, Palm Cards, Websites – and even email. Read More...
Political Campaign Strategies That Stink
It’s something most voters claim to hate, but negative campaigning and mudslinging seems to rule American politics – from national campaigns right down to local elections. Unfortunately, these negative political campaign strategies and dirty tricks tend to work. If they didn’t, politicians wouldn’t use them. Read More...