To find out how many people are visiting your website, how they are finding you, and what they are doing once they arrive at your website, you’ll want to set up some sort of website analytics program. It’s not as hard as it sounds, and tool we recommend has the best price of all – free! Read More...
Posts Tagged ‘campaign tips’
Political Pay-Per-Click Advertising Ideas
If you are using Google Adwords or other text advertising networks to promote your campaign, you are likely buying text ads on keywords related to your candidate’s name, your opponents’ names and on issues relevant to your race. Those are the most obvious terms, and they work well. But here are some long-tail keyword suggestions that you may not have considered for your pay-per-click campaign… Read More...
Do Candidate Endorsements Matter?
Local political candidates can help increase name recognition and establish credibility and by winning endorsements. While the value of endorsements in gaining votes is debatable, some endorsements can bring particular benefits. Read More...
Tips for Creating a Great Campaign Brochure
When putting together your campaign brochures, you want to put your best foot forward. In some cases, your brochure may be the first, last, and only time you will reach a voter. Here are some tips to creating an election brochure that will make a good impression on your target voter. Read More...
PDF Your Campaign Materials
When spelling out your campaign platform online, it’s a good idea to separate your longer policy information and link out to it for readers who want to know more detail about a particular subject. Some people want to know the basics of where a candidate stands. Others want detail. By supplying the most information, you satisfy both types of voters. Read More...
Seven Ways to Ruin a Campaign Website
There are certainly more than seven ways to mess up a website, but these are the top ways of making a campaign website less effective than it should be. Some of these topics have been elaborated on in other posts, but they bear repeating. Read More...
Use Your Ballot Name Consistently
Remember, if your name is appearing on the ballot as “John Q. Smith”, be sure that your website and promotional materials match consistently. This helps build name brand identification, avoid voter confusion, and in the case of write-in ballots, voters are more likely to use the correct version of your name. Read More...
Micro-targeting for Local Political Campaigns
Most political campaigns today now research and segment voters for specific messaging. It’s called micro-targeting, and the methods can be applied even to the smallest local campaign. Read More...