There are certainly more than seven ways to mess up a website, but these are the top ways of making a campaign website less effective than it should be. Some of these topics have been elaborated on in other posts, but they bear repeating. Read More...
Posts Tagged ‘campaign tips’
Use Your Ballot Name Consistently
Remember, if your name is appearing on the ballot as “John Q. Smith”, be sure that your website and promotional materials match consistently. This helps build name brand identification, avoid voter confusion, and in the case of write-in ballots, voters are more likely to use the correct version of your name. Read More...
Micro-targeting for Local Political Campaigns
Most political campaigns today now research and segment voters for specific messaging. It’s called micro-targeting, and the methods can be applied even to the smallest local campaign. Read More...
Campaign Advertising in the Local Paper
Because local newspapers have a limited area of distribution, they can be an effective way to get your message across to local voters. Read More...
2 More Ways to Use PayPal for Online Donations
When using PayPal to create buttons for online donations, you can do more than just create a ‘donate now’ button. With a little creativity, you can raise funds and promote your campaign at the same time! Read More...
Critical Elements of a Campaign Website Header
With Internet users making a snap decision about the quality of a web page, a nice design is critical for making a positive impression. The first part of a website that a visitor will see is the site header. Below are the most common features of successful header images. Read More...
Your Last Fund Raising Appeal – Make that Final Push!
As voting day nears, don’t become complacent! Make that final push for a campaign contribution. Read More...