What’s in a name? Just about everything when it comes to picking a domain name for your website. One of the first decisions that an political organization needs to make is what website domain name they want to use. Mess up this step, and it could throw your entire campaign into a tailspin! Read More...
Posts Tagged ‘campaign tips’
Should Your Campaign Register A Dot Com, Dot Org – Or Both?
Online Candidate Partners With Trumpia
While a political campaign website is still the hub of an online campaign, voters follow candidates and campaigns through a growing number of channels. For a while now, we’ve looked for a partner that can help our clients integrate all popular modes of communication so they can reach voters wherever they are and orchestrate an optimal marketing mix. We found that partner in Trumpia, a SMS service that combines mobile text, IM and email services. Best of all, it’s an affordable solution for even the smallest campaigns! Read More...
Taking Liberties With Your Campaign Brochures
When putting together your political campaign brochures or other material, it’s important to keep some guidelines in place. While some candidates create all their own material, other campaigns outsource the work or leave it to members of the campaign staff. No matter who does the work, there are some things to keep in mind that will help keep you out of trouble. Read More...
Web Application Review: 2 Weeks With Wibiya Toolbar
Regular visitors to the site may have noticed the new toolbar we installed on the bottom of some our site pages. We usually shy away from integrating co-branded services into our site, but we thought we would give the Wibiya toolbar service a try. We figured we’d see if it was something that our campaign website clients might like. Read More...
Online Candidate Launches New Political Training Website
We are pleased to announce the launch of OnlineCandidateResources.com, our exclusive online political campaign strategy and training website. Read More...
How To Rank Well For Campaign Related Searches
Ranking well for campaign-related issue searches is great technique for local candidates to gain visibility and grow support. If you control web pages related to important search phrases, then people or voters who are researching issues will find your information — even if they were not looking for your campaign in particular. Read More...
6 Twitter Tips for Political Candidates
Twitter is a social messaging tool that presents great opportunities for political candidates to create branding, exposure and word-of-mouth advertising. In recent years, Twitter has become a favorite tool for political social media marketing. It’s a tool that’s easy to set up and easy to use. Not only that, it’s a social media tool that helps candidates save time, money and effort in communicating to the voter base. Read More...
Online Advertising With a Limited Campaign Budget
While budgeting for signs and mailers, how much of your campaign spending will go toward online marketing? While social media through Facebook and Twitter may be ‘free’, you may want to boost your online exposure with paid online advertising. Below are a few popular and low-cost advertising ideas suitable for local political campaigns. Read More...
What Is The Deal With All The Little Buttons?
A few clients have asked about the little social media buttons that we include in our campaign website packages and campaign website templates. Because they are built-in, there are concerns that maybe they need to do something special or sign up for various websites. So, what are these little buttons, and what do they do? Let’s check them out… Read More...
Running for Office as an Online Candidate 2011 Released
Online Candidate is proud to release the 2011 Edition of Running for Office as an Online Candidate. Completely updated and expanded, this e-book is a primer written specifically for local-level campaigns who want to leverage online communication to reach, communicate and motivate supporters. Read More...