The more public the figure, the bigger the target for attack. And if you are a candidate running for office, then like it or not, you are considered a public figure. Read More...
Posts Tagged ‘campaign tips’
Do Candidate Endorsements Matter?
Local political candidates can help increase name recognition and establish credibility and by winning endorsements. While the value of endorsements in gaining votes is debatable, some endorsements can bring particular benefits. Read More...
Tips for Creating a Great Campaign Brochure
When putting together your campaign brochures, you definitely want to put your best foot forward. In some cases, your brochure may be the first, last and only time you will reach a voter. Read More...
PDF Your Campaign Materials
When spelling out your campaign platform online, it’s a good idea to separate your longer policy information and link out to it for readers who want to know more detail about a particular subject. Some people want to know the basics of where a candidate stands. Others want detail. By supplying the most information, you satisfy both types of voters. Read More...
Seven Ways to Ruin a Campaign Website
There are certainly more than seven ways to mess up a website, but these are the top ways of making a campaign website less effective than it should be. Some of these topics have been elaborated on in other posts, but they bear repeating. Read More...
Use Your Ballot Name Consistently
Remember, if your name is appearing on the ballot as “John Q. Smith”, be sure that your website and promotional materials match consistently. This helps build name brand identification, avoid voter confusion, and in the case of write-in ballots, voters are more likely to use the correct version of your name. Read More...