It’s something most voters claim to hate, but negative campaigning and mudslinging seems to rule American politics – from national campaigns right down to local elections. Unfortunately, these negative political campaign strategies and dirty tricks tend to work. If they didn’t, politicians wouldn’t use them. Read More...
Posts Tagged ‘campaign tips’
Political Campaign Strategies That Stink
Who, What and Where of Your Campaign Site Visitors
To find out how many people are visiting your website, how they are finding you, and what they are doing once they arrive at your website, you’ll want to set up some sort of website analytics program. It’s not as hard as it sounds, and tool we recommend has the best price of all – free! Read More...
Political Pay-Per-Click Advertising Ideas
If you are using Google Adwords or other text advertising networks to promote your campaign, you are likely buying text ads on keywords related to your candidate’s name, your opponents’ names and on issues relevant to your race. Those are the most obvious terms, and they work well. But here are some long-tail keyword suggestions that you may not have considered for your pay-per-click campaign… Read More...
Do Candidate Endorsements Matter?
Local political candidates can help increase name recognition and establish credibility and by winning endorsements. While the value of endorsements in gaining votes is debatable, some endorsements can bring particular benefits. Read More...
Tips for Creating a Great Campaign Brochure
When putting together your campaign brochures, you definitely want to put your best foot forward. In some cases, your brochure may be the first, last and only time you will reach a voter. Read More...