All US jurisdictions have laws covering the use of disclosure statements on political advertising. Specific items that both require a disclosure statement generally include Billboards, Bumper Stickers, Sample Ballots, Newspaper Ads, TV and Radio Ads, Magazines, Mass Mailings, Pamphlets, Fliers, Palm Cards, Websites – and even email. Read More...
Posts Tagged ‘campaign advertising’
Three Essential Political Website Disclaimers
Political Pay-Per-Click Advertising Ideas
If you are using Google Adwords or other text advertising networks to promote your campaign, you are likely buying text ads on keywords related to your candidate’s name, your opponents’ names and on issues relevant to your race. Those are the most obvious terms, and they work well. But here are some long-tail keyword suggestions that you may not have considered for your pay-per-click campaign… Read More...
Tips for Creating a Great Campaign Brochure
When putting together your campaign brochures, you want to put your best foot forward. In some cases, your brochure may be the first, last, and only time you will reach a voter. Here are some tips to creating an election brochure that will make a good impression on your target voter. Read More...
We Can Match Your Campaign Website and Print Design
With the purchase of an Online Candidate website hosting package, we can customize a set of our brochure print templates to match the website header design and colors. This will help campaigns coordinate the look of their print and web materials all at one time. This allows us to leverage our designs for maximum benefit at a very reasonable cost. Read More...
Get the Most From Your Campaign Yard Signs
Campaign yard signs are typically the first form of advertisement voters see. Having a successful sign placement strategy is vital to make sure the money spent has a substantial impact on the voters. Name recognition is a high priority for candidates and political lawn signs are very effective if used properly. Read More...
New Political Brochure Templates Available
We are pleased to announce that several new political brochure templates are now available for download. In addition to our traditional flag template, we now have green, yellow, red and blue themed packages. Read More...
Best Practices When Linking to News Stories
Use the web to make the most about what is written about a candidate – or their opponent. Here are a few simple tips to promote news stories and build your online reputation at the same time. Read More...
Tips For Designing Your Campaign Yard Sign
Campaign yard signs are an important element in local campaigning. Over time, a single campaign sign can be seen by hundreds or even thousands of people. Multiply that effect by the total number of yard signs promoting a campaign, and you have a powerful way to build candidate name recognition. Read More...
Seven Ways to Ruin a Campaign Website
There are certainly more than seven ways to mess up a website, but these are the top ways of making a campaign website less effective than it should be. Some of these topics have been elaborated on in other posts, but they bear repeating. Read More...
Local Campaign Letters to the Editor
When it comes down to it, letters to the local newspaper editor is a form of campaign advertising. Of course, the letters are the opinions of the writers, but they typically represent honest views and bring up points or subject matter not covered in the usual political campaign ads. Read More...