Can Using a State Flag or Local Emblem Cause Trouble?


It’s possible, though unlikely, that the state flag or local municipal emblem you want to include in your campaign website might become a problem…

Laws vary, but it’s a good idea to check with your local committee on any rules regarding the use of official symbols on your political website. Many candidates opt for landmark of scenic images in their website headers. Other candidates who choose to include a background image of their state flag or municipal emblem.

Campaigns that want to design their sites with flag or emblem images should double-check for any state or local regulations on how those emblems can be used in campaign materials. (We often use these emblems as subtle background watermarks.) Laws and regulations vary, and it’s better to do things right the first time than to get called out later for an infraction.

We encountered a reverse situation a few years ago. During a local election, an incumbent actual put his photograph into the site header of the town website, clearly branding the municipal website for his own purposes. After some public outcry, the head shot was removed.

The lesson here is that candidates who openly blur the line between an official website and an election campaign website are just asking for trouble!

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