In the world of online marketing, building a targeted email list allows the merchant to market their product and service to this select group with a higher degree of success. The same technique applies to political email marketing. Successful political email lists are built with the addresses of supporters, party members and individuals with direct positive connections to the candidate.
In fact, with the rise of political online campaigning, politicians have worked hard to build an online support network. Some politicians have even gone as far as resorting to spamming the electorate. Unsolicited email messages are important to politicians, who were sure to exempt their own contribution requests from the CAN-SPAM Act, which bans most types of unsolicited commercial email.
We frown on spam. So to discourage any would-be political spammers out there, we’re going to lay out the basics of the ‘Squeeze Page‘. Basically, a Squeeze Page is a single web page designed with the sole purpose of capturing information for follow-up marketing. Direct response marketing techniques are often used. These include the use of a headline, bullets, teaser copy, deadlines, incentives and testimonials are all used to influence the visitor to buy/subscribe/sign up for more information.
What works for businesses can work for political marketers. Here are the basic components of a squeeze page:
- Headline
- Explanation
- Request – and who it is from.
- Bullets listing why the person should take action.
- Request for action
- Reassurance
Now we’re going to lay out a sample squeeze page for our actual Online Candidate email list. The same techniques apply if you are trying to get people to sign up for a campaign email list, to volunteer or even make a donation.
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That’s it. Did you sign up for the newsletter? Was it compelling? If that was the only content on the page, it would have been even more effective. Now, let’s try a candidate contribution squeeze page with a different focus. The bracketed
text would be actual information.
| Show [Political Opponent] Just How Strong We Are
Last week, [Political Opponent] voted to [do something terrible that hurt the community]. Now the people of [Location] are saddled with [something awful]. Let’s show him in [November] that we won’t take this lying down! Help me inform voters about who [Opponent]really is. We have a responsibility to push back against [Opponent] because his long pattern of behavior [contradicts his campaign message].
Contribute $10, $25, $50 or $100 to my campaign by clicking the button below. Every contribution makes a difference! {DONATION BUTTON} Your information is secure. Federal law requires us to use our best efforts to collect and report the name, address, occupation and name of employer of individuals whose contributions exceed [$$$] per election cycle. Contributions or gifts to [Candidate] are not tax deductible |
And there you go. With a little work and some persuasive copy writing techniques, you can turn your online marketing into a powerful tool. Another great thing about the squeeze page technique is that it works well for email messages as well. Seen any great examples? Post them below!
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Tags: campaign advertising, campaign fundraising, campaign promotion, campaign writing, email, website tips