Building a custom political Facebook Page is easier than it used to be. Today, campaigns of all sizes can create a terrific Facebook experience that is easy for anyone with a bit of creativity and design skill to put together.
There are a number of online services that can help you get a political Facebook Page up and running quickly. ShortStack (aff) is a custom iframe tab designing tool that allows anyone to create custom Facebook tabs. It uses widgets (think “apps”, but you can have many for a single Facebook tab) and many of them will connect directly to the services you already use. ShortStack integrates RSS, MailChimp, SoundCloud, Twitter, Vimeo, YouTube, and many other third party web applications into your custom Facebook tab. It’s also ready to go for the new Facebook Timeline page sizes.
We’ve tried building Facebook landing pages for ourselves with several different services. We’ve found Shortstack to be one of the easiest and most flexible systems available. The interface if very intuitive, and the Live Preview allows you to see what the page will look like before going live. There is also a Google Analytics widget you can build into your custom tab.
If you are not great with coding, you can create your Pages with ShortStack’s widget editor and/or choose between predesigned templates. If you know CSS, you’ll have the ability to edit your page and widgets that much more. Best of all, you can configure each widget to appear all the time, only if a visitor Likes the page or only if a visitor has not Liked the page yet. This gives you the ability to tailor your message to encourage more Likes and to provide exclusive content to your existing fans.
ShortStack is free for pages up to 2,000 fans, or “Likes”. If you grow beyond two thousand likes, ShortStack’s subscriptions are very reasonable and provide you with additional features. All subscriptions are month-to-month and you can cancel any time.
If you are serious about creating a Facebook Page for your political campaign, we recommend giving Shortstack a try!