More and more politicians are getting themselves in hot water for things they say or do online. It doesn’t have to be this way. With a little knowledge, foresight and attention, any political candidate can create and maintain a positive online presence. Read More...
Social Media, Politics Collide
Social media and political campaigns are a natural fit. The political establishment seems to be taking to social media and social networking at a more rapid pace than it did other technologies in the early days of the web. Read More...
What Are Your 2011-2012 Fundraising Plans?
Online fundraising is becoming more and more important for political campaigns of all sizes. What is your campaign doing or planning to do this election cycle? What new methods are you using to reach out to donors? Read More...
3 Essential Social Networks for Online Campaigning
Though is still early summer, November elections will be here before you know it! As a political candidate, what are you doing right now to make the most of social media and get voters to support you in the voting booth? Read More...
New Email Personalization Tool
Rapleaf is currently running a June free data promotion that may be of interest to you. They are a San Francisco technology firm that specializes in aggregating data from all over the web/offline and links it to email addresses. Read More...
What The Weiner Scandal Can Teach Us About Online Reputation
Many local candidates only start thinking about how they are portrayed online after they begin their political campaign. What many fail to realize is that you (or others that share your name) already exist online. When voters type in your name into Google, what do they see today? What will they see in the run-up to your election? And what do you think people will see about you after a major scandal has rocked your political campaign? Read More...
Domain Name Scams
If you have a registered domain name, most domain registrar companies will send an e-mail with instructions about how to go about renewing or continuing your registration. If you get a letter in the mail… well, check it carefully. This information applies to both business and personal domains, not just political names. Read More...
What Are The Goals Of Your Online Campaign?
As a candidate, what is your purpose for putting your political campaign online? Is it to get the most number of ‘Likes’ to your Facebook page? Is it to get a larger number of Twitter followers than you opponent? Is it to get your campaign ad video on YouTube to go viral? Is it to get the most number of visitors to your campaign website? Read More...
The Online Hub of Your Political Campaign
With the rise of social media, the role of the campaign website has shifted somewhat from being the bulk of a candidate‘s online presence to more of an informational hub. Even so, a website is still critical as both an online platform and as a place to reference in your political advertising. Read More...
How To Rank Well For Campaign Related Searches
Ranking well for campaign-related issue searches is great technique for local candidates to gain visibility and grow support. If you control web pages related to important search phrases, then people or voters who are researching issues will find your information — even if they were not looking for your campaign in particular. Read More...