While a political campaign website is still the hub of an online campaign, voters follow candidates and campaigns through a growing number of channels. For a while now, we’ve looked for a partner that can help our clients integrate all popular modes of communication so they can reach voters wherever they are and orchestrate an optimal marketing mix. We found that partner in Trumpia, a SMS service that combines mobile text, IM and email services. Best of all, it’s an affordable solution for even the smallest campaigns!
With multiple contact opt-ins for voters, campaigns can experience cross-channel marketing benefits. For example, you can orchestrate a campaign promotion by first sending out an email blast with pictures and graphics. Follow that with an instant message containing a link to your website a few days later. Then entice your audience further with videos delivered directly to their phones 48 hours before your event. Follow up with exciting Facebook and Twitter updates and sum it all up with an entertaining voice reminder broadcast to add a personal touch.
Trumpia offers a number of combined services:
SMS Mobile Text Marketing: Choose a Mobile Keyword that identifies your organization, or campaign. Then your audience simply sends your keyword to your short phone number (“short code”). When your keyword is texted, your customer receives an immediate automated text responder that you can customize. The customer’s mobile number is then stored in your contact database for future mobile contact.
Email Marketing: Email templates make it easy to send and track your email marketing campaigns. You to match your campaign material collateral with your campaign colors and logo. You can also use Trumpia’s mail-merge feature to add a more personal touch (such as the recipient’s name) in each message. You also have the option of scheduling your email marketing campaigns in advance. Use Online Sign Up Pages (OSPs) and Mobile Keyword tools in your email blasts as a way to collect your recipient’s contact information along with any additional data.
Voice Broadcast: Voice messaging combines the personal touch of a human voice with advanced technology that allows you to communicate with hundreds or thousands of people with a single telephone call. Simply put, it’s a pre-recorded message people can hear when they pick up their landline or mobile phones. You can configure your voice messaging campaign on the Trumpia website, upload your message, then send the voice message to your recipients with one click – and view real-time results online.
Instant Message Marketing: Target the deliverability of your messages. SmartBlast allows you to send a single message across multiple modes of communication. It will detect if a person has read the instant message and stop the same message from being delivered to the remaining modes of communication. For example, if the recipients are not online to receive the IM, the message will go directly to their mobile phones and email addresses (skipping IM delivery).
Social Media: Use a Facebook Widget to connect with your existing fans, friends, and other active users who are on Facebook every single day. Collect contact info and have it automatically update your Trumpia database.
Roll-over Texts Credits: Trumpia includes a benefit no other text messaging service offers: Roll-over Texts. This means that if you don’t use all your text credits for a month, all your unused text messages will rollover every month & never expire. Your credits will never go to waste…
Looking for support? Trumpia includes support videos, email support and an 800 number. When we were setting up our test account, we found the email support to be fast and helpful. They also followed up with a phone call and answered some questions we had about the service.
While we’ve affiliated with Trumpia, our Online Candidate websites allow for the integration of any online service. Clients often ask us for recommendations on payment or other service providers. It’s tough piecing together different services, and the combined text/email/social media package from Trumpia helps bring it all together under one online platform and integrate them with your political campaign website. We definitely recommend that political campaigns of all sizes check it out.
Try it free for 30 days! DOUBLE your trial credits with promo code: onlinecandidate
DOUBLE your trial credits with promo code: onlinecandidate
You may be interested in these related articles:
Tags: campaign tips, site news, sms, social networking, text messaging, trumpia