A social networking profile to help promote a campaign is good way for a candidate to create additional exposure for themselves. It’s something that isn’t necessary for a small local campaign, but it can be useful in larger campaigns.
If a candidate creates profiles, they should be monitored and maintained.
For example, a drawback to having a Myspace and Facebook campaign profile is that once a person is listed as a ‘friend’, that person has access to post comments on the profile page. Obviously, some of these comments might not be ‘positive’, and candidates run the risk nasty material being posted about them on their profile. This should be taken in stride. It can even be an opportunity to post a reply comment to discredit the remarks and strengthen their own platform.
Just remember to be civil – and always have someone from the campaign keep an eye on your overall web presence.
Other Helpful Articles:
- Candidates Can Establish Themselves Online – Beyond the Website
- Keep on Top of Your Campaign News
- Link your social media profiles together with OnlineCandidateLinks.com and DeepLinkIt.com
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Tags: campaign promotion, politics, social networking, website tips