Homemade political signs can be useful for small to medium-sized campaigns. They are often used to supplement tradition printed yard signs. Making them requires little more than some materials, paint, stencils and time.
Here are some advantages to creating political signs by hand:
1) They give your campaign a more ‘grassroots’ look. Anyone can have hundreds of yard signs printed up, but with homemade signs, people can tell that actual people took real time in supporting the campaign or candidate.
2) They can be made in any size. Homemade signs are not constrained by the typical printed yard sign sizes. But before you decide to make giant billboard-sized signs, check your local laws as to how large signage can be.
3) They can break up the monotony. As Election Day approaches, voters become blind to the myriad political signs dotting the landscape. Homemade signs, especially when deployed near the end of a campaign, will definitely stand out.
4) They can spread a campaign message. One clever use of signs is to have a number of them in sequence create a message for drivers to read. This technique works well on straight roads with a low speed limit. Simply split up your message into a few words and post them on large, readable signs in the order you want them read. For example, “Want Lower Taxes? …. Smarter Growth? … Better Schools? … Vote Smith for Mayor!” These can be placed on multiple yards over a quarter mile or more to be read by everyone who passes
Like traditional campaign yard signs, home made signs should be readable and get the message across in a few seconds.
And as always, seek permission before placing any signs on private property.
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Tags: campaign advertising, campaign promotion, campaign signs, grassroots, local campaigns