All US jurisdictions have laws covering the use of disclosure statements on political advertising. Specific items that both require a disclosure statement generally include Billboards, Bumper Stickers, Sample Ballots, Newspaper Ads, TV and Radio Ads, Magazines, Mass Mailings, Pamphlets, Fliers, Palm Cards, Websites – and even email.
The specific wording required is usually some variant of “Paid for and Authorized by” the candidate or political group. Adding that disclaimer to a campaign website is pretty simple, and most campaigns place this information in footer of each page.
Besides the “Paid for” disclaimer, consider adding the following disclaimers as well:
- Disclaimers: That the site materials are provided ‘as-is’.
- Limitations: Limiting liability for any user damages.
- Revisions: That the material on the site may not be accurate.
- Links: That you are not liable for any content on outside websites, and that there is no endorsement implied.
- Governing law: Of the appropriate state.
If you are unsure of what to add for your policies, you can use another site’s policy as a template, but be sure to update with your site name and relevant information. In other words, don’t copy a policy from an online retailer; it will look pretty silly if you political website disclaimers include information about product returns and call center hours.
Free policy generators can be found online, including this one.