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A swipe file is a collection of excellent sales letters and materials that provide an easy reference of ideas for creative projects. Maintaining a swipe files is a common practice for advertising copywriters and creative directors. You can use the same technique for your political campaign.
Whenever you get a well-designed campaign mailing, brochure or other promotion, put it aside in a little ‘swipe file’. Down the road, you can reference this material for inspiration. Going through them before you create your own campaign materials is a way to help come up with headlines, introductions, body copy and general design ideas.
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Tags: campaign promotion, campaign writing, fundraising, general campaign tips, swipe file