With the rise of social media, the role of the campaign website has shifted somewhat from being the bulk of a candidate‘s online presence to more of an informational hub. Even so, a website is still critical as both an online platform and as a place to reference in your political advertising. Read More...
Archive for the ‘social media’ Category
How To Rank Well For Campaign Related Searches
Ranking well for campaign-related issue searches is great technique for local candidates to gain visibility and grow support. If you control web pages related to important search phrases, then people or voters who are researching issues will find your information — even if they were not looking for your campaign in particular. Read More...
How To Embed a YouTube Video
Embedding a video into a web page is fairly simple these days. It pretty much requires only copying and pasting some code. This tutorial is for embedding a YouTube video into an Online Candidate campaign website page. No matter what kind of content management system you use, you’ll find that the steps are similar. Read More...
Twitter Tweet Ideas for Candidates
Starting up and using a Twitter account is simple enough, but sometimes it can be tough coming up with items to tweet about. Here is a quick list, in no particular order, of tweet ideas for candidates and political campaigns. Read More...
5 Website Secrets Your Political Opponent Doesn’t Know
For many first-time candidates, the web can be an intimidating experience. There’s a lot of talk about how essential it is to have a campaign website and to engage voters through social media. Technology trends from larger campaigns have even trickled down to local races. It’s true that there is a lot more to know today, and the bar has been raised as to what the public expects from online political campaigns. Read More...
Is Webturfing the Future of Politics?
Nobody likes to be manipulated. Between advertising, the 24 hour news cycle and endless political propaganda flooding the airwaves, it’s become harder and harder to get facts without spin. Truthiness has replaced truth in American politics. Read More...
5 Facebook Tips for Political Candidates
Following the positive feedback from our post on political Twitter tips, we present Facebook tips for political candidates. Read More...
6 Twitter Tips for Political Candidates
Twitter is a social messaging tool that presents great opportunities for political candidates to create branding, exposure and word-of-mouth advertising. In recent years, Twitter has become a favorite tool for political social media marketing. It’s a tool that’s easy to set up and easy to use. Not only that, it’s a social media tool that helps candidates save time, money and effort in communicating to the voter base. Read More...
What To Do With Your Campaign Website After The Election
The election is over. As a candidate, you’ve either won or lost. All the advertising has ended, the final bills are paid, and the signage comes down. But don’t forget the campaign website – it’s still out there! Here are some ideas for dealing with your website after Election Day. Read More...
Online Advertising With a Limited Campaign Budget
While budgeting for signs and mailers, how much of your campaign spending will go toward online marketing? While social media through Facebook and Twitter may be ‘free’, you may want to boost your online exposure with paid online advertising. Below are a few popular and low-cost advertising ideas suitable for local political campaigns. Read More...