Campaign How-tos – Political Campaign Tips and Strategies

Tactics for Conducting Digital Political Opposition Research

Online Candidate — Fri, 13 Feb 2026 19:14:18 +0000

In local elections, details matter.

A past vote.
A statement at a town meeting.
An old Facebook post that resurfaces two weeks before Election Day.

Opposition research today happens online. Even in city council, school board, and county races, digital … Read the rest

How to Build a Political Campaign Website (Pages, Cost, and Examples)

Online Candidate — Wed, 29 Nov 2023 19:23:32 +0000

Building a political campaign website isn’t complicated. But it does need to be structured correctly.

Most candidates don’t struggle because the process is difficult. They struggle because they don’t know what needs to be in place before launch.

A campaign … Read the rest

How To Remove A Volunteer From Your Online Campaign

Online Candidate — Tue, 04 Apr 2023 15:13:16 +0000

In the last few months, the issue of removing a volunteer’s access to online campaign accounts has come up for a few of our clients.

Volunteers are an important part of virtually every political campaign. No matter what elected position … Read the rest

Creating a Political Campaign Timeline

Online Candidate — Mon, 13 Mar 2023 21:35:12 +0000

If you’ve ever run for local office, then you know that the stakes are high, no matter the position. And the competition can be as tough as any state or federal race.

Planning out a timeline for your political campaign

… Read the rest

Announcing Your Candidacy for Political Office

Shane Daley — Sun, 31 Jan 2021 12:32:03 +0000

Successful political campaigns start with a big announcement. Of course, there’s a lot more that goes on behind the scenes before a candidate can publicly declare a candidacy. In this article, we will go through the steps and strategies in … Read the rest

Creating an Online Political Press Kit

Online Candidate — Tue, 15 May 2012 18:41:04 +0000

Online political press kits are helpful in that basic campaign information can be kept in one place, and the information is easily accessible. Press kit material can be added to its own section on your campaign website or incorporated into … Read the rest

Do Candidate Endorsements Matter?

Online Candidate — Wed, 10 Feb 2010 01:37:24 +0000

Political candidates can increase name recognition and establish credibility and by winning endorsements. While the value of candidate endorsements in gaining votes is debatable, some endorsements can bring particular benefits.

For example, local unions, community groups, or political parties that … Read the rest