Archive for the ‘how-tos’ Category

Special Trial Offer for OnlineCandidateResources.com

We are currently running a Trial Special for OnlineCandidateResources.com, our exclusive member website dedicated to winning strategies, online tools and resources. Read More...

 

How To Embed a YouTube Video

Embedding a video into a web page is fairly simple these days. It pretty much requires only copying and pasting some code. This tutorial is for embedding a YouTube video into an Online Candidate campaign website page. No matter what kind of content management system you use, you’ll find that the steps are similar. Read More...

 

Opening a Bank Account For Your Political Campaign

A successful political campaign can be an expensive endeavor. As money tends to be the lifeblood of politics, fundraising and managing expenses is an important part of the election process. Establishing a campaign bank account is an important step in establishing a viable campaign. A bank checking account serves several purposes. It allows you to accept political donations and contributions from supporters, and to make campaign purchases. Read More...

 

Add a Google Calendar to Your Campaign Website

A campaign calendar is a great way to let others know about events, rallies and fundraising events. If you use a Google Account, not only can you set up Google Analytics for your website, but you can also create online calendars that you can share with others and even embed in your website. Read More...

 

Online Advertising With a Limited Campaign Budget

While budgeting for signs and mailers, how much of your campaign spending will go toward online marketing? While social media through Facebook and Twitter may be ‘free’, you may want to boost your online exposure with paid online advertising.  Below are a few popular and low-cost advertising ideas suitable for local political campaigns. Read More...

 

Creating an Online Political Press Kit

Online political press kits are helpful in that the information can be kept up to date, and the information is easily accessible. The material can be added to its own section on the website or incorporated into the site contact page or linked elsewhere. Read More...

 

Tracking Your Campaign Video Success

Larger political campaigns have been using video for years now, but now even smaller campaigns are getting into the multimedia act. With the rise of YouTube and other video sharing sites, it’s easier than ever to store and share content. Read More...

 

Preparing for Candidate Name Searches

Candidate SearchOn September 13th, the traffic level to our candidate directory OnlineCandidateLinks.com nearly quadrupled from the average level of the last month. Digging a little deeper, it turned out that the majority of searches were directed toward a number of candidates with primaries or elections on the following day. Read More...

 

Building A Future Audience For Your Campaign Website

Not too long ago, most candidates would have started dipping their toes into the social networking waters only after they decided to run for office. Political candidate profiles would be created as a secondary way to drum up support and grow a campaign. Read More...

 

Use Signature Files in Your Campaign Messaging

Signature files are a great way to further promote your campaign. A signature file, commonly known as a sig file, is a short block of text that you and your campaign staff append to campaign e-mail to let people know who and what you are. Read More...