In the world of online marketing, building a targeted email list allows the merchant to market their product and service to this select group with a higher degree of success. The same technique applies to political email marketing. Successful political email lists are built with the addresses of supporters, party members and individuals with direct positive connections to the candidate. Read More...
Archive for the ‘fundraising’ Category
What Are Political Squeeze Pages?
What Are Your Fundraising Plans?
We are working on new tools to help candidates fund raise online. What is your campaign doing or planning to do this election cycle? How do you feel about fundraising? How happy have you been with your efforts? Read More...
Candidates Need Money So Badly, They’ll Spam Anyone To Get It
Is spamming thousands of people really the best way to raise campaign funds? Is it a little creepy getting email from a candidate you’ve never heard from before, asking you to click a link and donate? Just because political spam is legal doesn’t make it right – or even welcome to the recipient. Read More...
Political Pay-Per-Click Advertising Ideas
If you are using Google Adwords or other text advertising networks to promote your campaign, you are likely buying text ads on keywords related to your candidate’s name, your opponents’ names and on issues relevant to your race. Those are the most obvious terms, and they work well. But here are some long-tail keyword suggestions that you may not have considered for your pay-per-click campaign… Read More...
6 Ways to Add Interactivity to Your Campaign Website
‘Brochureware’ is the term used to describe static websites. You know the type, the ones with pages that have not been updated since the 1990s. They are usually all text with a few images thrown in. If you’re lucky, the only interactive element might be a contact form. Read More...
Do Candidate Endorsements Matter?
Local political candidates can help increase name recognition and establish credibility and by winning endorsements. While the value of endorsements in gaining votes is debatable, some endorsements can bring particular benefits. Read More...
Political Fundraising with Widgets
In addition to general contribution and fundraising buttons on campaign websites, candidates can use widgets in a variety of ways to help get out the word and raise money. Read More...
Political Fundraising with Paypal
PayPal has a resources and instructions for users who want to do political fundraising. These resources should be helpful to any local candidates who want to raise money online. There’s even a section for collecting mobile donations! Read More...
Online Candidate Offers New Web-Print Combo
It’s never been easier for local campaigns to get up and running both online and in print. We’ve taken our best products and combined them into a single outstanding package. The Online Candidate Deluxe Package is perfect for campaigns that want to match their print and web design. When you order this package, you will receive a full-featured Online Candidate Website, along with a customized set of our brochure print templates that will match your website header design and colors. Read More...
Watch Out For PayPal Account Scams
A number of our campaign website clients use PayPal as a way to take online donations. Recently, we’ve been getting a number of scam emails attempting to trick users into putting their PayPal login information into fake websites. Read More...