Signature files are a great way to further promote your campaign. A signature file, commonly known as a sig file, is a short block of text that you and your campaign staff append to campaign e-mail to let people know who and what you are. Read More...
Archive for the ‘campaign writing’ Category
Top Topics for Campaign Website Newsletters
You have a campaign newsletter – and you’re even gaining subscribers. Great! From now until the election, you will need to keep your supporters informed. You will want to write regularly and with greater frequency as election day approaches. Read More...
Sample Campaign Fundraising Letter
Below is a sample template for an initial fund raising appeal from a candidate to his or her friends or close acquaintances. Note the basic letter structure. This sample campaign contribution letter begins with a candidate introduction, followed by specific issues and suggestions for solving those issues. Then comes an intent to run, and a request for support along with a specific, time-sensitive contribution request. It’s wrapped up with a thank-you and reminder about the campaign website where supporters can find out more information about the campaign and how they can help. Read More...
Types of Political Campaign Letters
Ongoing correspondence in a small political campaign is critical to keeping the momentum going. Advertising is geared toward the public, of course, but the media and your campaign supporters require a more personal touch. Your correspondence to these last two groups tend to fall under only a few categories. Read More...
Back Up Your Campaign Platform with Authoritative Linking
The content of your political campaign website always appears stronger when it’s backed up by creditable sources. Credible online sources include newspaper websites, magazine sites, large organizations and think tanks (maybe). Read More...
Campaign Letter Writing Tips
Letters are a powerful way of getting your campaign message across and influencing public opinion. While you are likely get a few letters from close friends and supporters, it helps to have an organized letter-writing campaign to local newspapers and publications to help shape the issues and your public positions. A letter-writing campaign can be assigned to a volunteer to organize. All they need to do is to find volunteers willing to write pro-candidate letters. Read More...
Top Website Formatting Tips For Online Candidate
We see a lot of new sites go up with a nice clean template, but the content is sometimes less than orgainized. Strange fonts, different sizes, and a rainbow of text colors makes the site looks less professional and hard to read. Below are some general tips for making your Online Candidate site (or any website) look and read better. Read More...
Handling Negative Posts About Your Campaign
Local politics can be vicious, especially on the web. Nasty things are often posted on site comments, blog posts, etc. Anonymous posts on local newspaper websites can be the worst. The temptation exists to do something about it. Read More...
5 Critical Pieces of Text Needed in a Campaign Website
These items should be obvious, but you would be surprised at how often simple yet critical information is left out of some local campaign websites. This is a short list of things that should always be spelled out when building out a political campaign website. Read More...