Our first book review is The Campaign Manager: Running and Winning Local Elections. In this book, author Catherine Shaw draws on experience from her three terms as mayor of Ashland, Oregon, and dozens of campaigns to provide practical, proven advice, and her field-tested methods carry candidates through the entire process. Read More...
Archive for the ‘campaign writing’ Category
Book Review – The Campaign Manager by Catherine Shaw
Use Fundraising Letter Templates For Success
Campaign fundraising letter templates are a great tool to help craft an effective appeal for funding and donations. But as a tool, letter templates do have limits. For a campaign to truly succeed in raising funds and cash, your fundraising letters need to written with care. Read More...
Running for Office in 2011 – Trends and Predictions
With the November elections out of the way, the road is clear for candidates running for office in 2011. The online political landscape has changed significantly over the last few years. As we look into our crystal ball into 2011, we see some trends will continue to evolve and some new technologies will take off. These are our predictions for what is coming next year, and what candidates can do to help prepare themselves for the 2011 election season. Read More...
What Are Political Squeeze Pages?
In the world of online marketing, building a targeted email list allows the merchant to market their product and service to this select group with a higher degree of success. The same technique applies to political email marketing. Successful political email lists are built with the addresses of supporters, party members and individuals with direct positive connections to the candidate. Read More...
Three Essential Political Website Disclaimers
All US jurisdictions have laws covering the use of disclosure statements on political advertising. Specific items that both require a disclosure statement generally include Billboards, Bumper Stickers, Sample Ballots, Newspaper Ads, TV and Radio Ads, Magazines, Mass Mailings, Pamphlets, Fliers, Palm Cards, Websites – and even email. Read More...
What’s Your Campaign Theme?
For political purposes, a campaign theme is basically a single message which is used to communicate an integrated political message. It should be based on a clear reason why a candidate is running for office, and backed up by an overall identity that shapes the overall campaign. The overall goal, of course, is to convince people to vote for you. Read More...
Generating an Online Signature
Many candidates use the home page of their campaign website to personally address voters or constituents. It’s a nice technique, but what kills the illusion of an online ‘letter’ is the lack of a handwritten signature. Here are a few ways to generate a realistic-looking signature for your web pages. Read More...
Top Online Candidate Articles of 2009
As an end of the year wrap-up, we present the most popular articles of 2009. All these articles were published this year. Read More...
Online Candidate Offers New Web-Print Combo
It’s never been easier for local campaigns to get up and running both online and in print. We’ve taken our best products and combined them into a single outstanding package. The Online Candidate Deluxe Package is perfect for campaigns that want to match their print and web design. When you order this package, you will receive a full-featured Online Candidate Website, along with a customized set of our brochure print templates that will match your website header design and colors. Read More...
Add a Custom District Map to Your Campaign Website
To add a nice political district map to your campaign website, go to GovTrack.us and click on their district maps page. Read More...