Political Campaign Tips, Articles and Strategies » campaign writing

What Campaign Keyword Phrases Do You Want To Own?

Online Candidate — Tue, 31 Jan 2012 00:29:00 +0000

It's a simple enough question. Every candidate wants their website to appear to appear at the top of the search engine results. But what other phrases are you targeting?

Taking Liberties With Your Campaign Brochures

Online Candidate — Tue, 20 Dec 2011 00:18:15 +0000

When putting together your political campaign brochures or other material, it’s important to keep some guidelines in place. While some candidates create all their own material, other campaigns outsource the work or leave it to members of the campaign staff. No matter who does the work, there are some things to keep in mind that will help keep you out of trouble. Read More...

Online Candidate Launches New Political Training Website

Online Candidate — Mon, 15 Aug 2011 23:55:20 +0000

We are pleased to announce the launch of OnlineCandidateResources.com, our exclusive online political campaign strategy and training website. The new website will serve as a training an support hub for political candidates to create an online political campaign and to use the web to build volunteer support, donations and votes.

How To Rank Well For Campaign Related Searches

Online Candidate — Mon, 16 May 2011 20:45:39 +0000

Ranking well for campaign-related issue searches is great technique for local candidates to gain visibility and grow support. If you control web pages related to important search phrases, then people or voters who are researching issues will find your information -- even if they were not looking for your campaign in particular.

5 Website Secrets Your Political Opponent Doesn’t Know

Online Candidate — Mon, 04 Apr 2011 21:17:04 +0000

For many first-time candidates, the web can be an intimidating experience. There's a lot of talk about how essential it is to have a campaign website and to engage voters through social media. Technology trends from larger campaigns have even trickled down to local races. It's true that there is a lot more to know today, and the bar has been raised as to what the public expects from online political campaigns.

Campaign Email Templates Ebook Released

Online Candidate — Fri, 11 Mar 2011 22:19:10 +0000

OnlineCandidate.com is pleased to announce its latest ebook - Political Email Templates. These templates are designed for easy editing and integration in your campaign email correspondence. This 47-page guide is perfect for small political campaigns that need ideas and help putting together a solid email campaign.

Book Review – The Campaign Manager by Catherine Shaw

Online Candidate — Tue, 14 Dec 2010 00:21:03 +0000

Our first book review is The Campaign Manager: Running and Winning Local Elections. In this book, author Catherine Shaw draws on experience from her three terms as mayor of Ashland, Oregon, and dozens of campaigns to provide practical, proven advice, and her field-tested methods carry candidates through the entire process.

Use Fundraising Letter Templates For Success

Online Candidate — Mon, 15 Nov 2010 23:46:50 +0000

Campaign fundraising letter templates are a great tool to help craft an effective appeal for funding and donations. But as a tool, letter templates have limits. For a campaign to truly succeed in raising funds and cash, your letters need to written with great care.

Running for Office in 2011 – Trends and Predictions

Online Candidate — Mon, 08 Nov 2010 18:39:49 +0000

With the November elections out of the way, the road is clear for candidates running for office in 2011. The online political landscape has changed significantly over the last few years. As we look into our crystal ball into 2011, we see some trends will continue to evolve and some new technologies will take off. These are our predictions for what is coming next year, and what candidates can do to help prepare themselves for the 2011 election season.

Creating an Online Political Press Kit

Online Candidate — Tue, 28 Sep 2010 00:41:04 +0000

Online political press kits are helpful in that the information can be kept up to date, and the information is easily accessible. What goes into one? It depends, really. Unlike a physical press kit, a digital press kit can be broken up so it can be downloaded in part or in whole.