Archive for the ‘campaign writing’ Category

What’s Your Campaign Theme?

For political purposes, a campaign theme is basically a single message which is used to communicate an integrated political message. It should be based on a clear reason why a candidate is running for office, and backed up by an overall identity that shapes the overall campaign. The overall goal, of course, is to convince people to vote for you. Read More...

 

Generating an Online Signature

Many candidates use the home page of their campaign website to personally address voters or constituents. It’s a nice technique, but what kills the illusion of an online ‘letter’ is the lack of a handwritten signature. Here are a few ways to generate a realistic-looking signature for your web pages. Read More...

 

Top Online Candidate Articles of 2009

As an end of the year wrap-up, we present the most popular articles of 2009. All these articles were published this year. Read More...

 

Online Candidate Offers New Web-Print Combo

It’s never been easier for local campaigns to get up and running both online and in print. We’ve taken our best products and combined them into a single outstanding package. The Online Candidate Deluxe Package is perfect for campaigns that want to match their print and web design. When you order this package, you will receive a full-featured Online Candidate Website, along with a customized set of our brochure print templates that will match your website header design and colors. Read More...

 

Add a Custom District Map to Your Campaign Website

To add a nice political district map to your campaign website, go to GovTrack.us and click on their district maps page. Read More...

 

Microsites Can Extend Your Campaign Reach

A microsite is a small, self-contained, single-issue website. They are generally designed to promote a specific issue or idea. Every local political campaign has at least one ‘big’ issue that separates the candidates. Read More...

 

Tips for Creating a Great Campaign Brochure

When putting together your campaign brochures, you definitely want to put your best foot forward. In some cases, your brochure may be the first, last and only time you will reach a voter. Read More...