Explore the art of political writing. Master content strategy for your campaign’s digital and print materials. Discover how to write and communicate your message powerfully to sway voters and win elections.
Are you watching your language? I’m talking about the language of your campaign as you reach out to voters. In your advertising, speeches, and one-to-one interactions, are you conversing with or talking down to your audience? How do you talk down... Read More
One problem facing local political campaign websites is that there just isn’t enough content. There are times when we get little information about a candidate, their positions, or even why they are running. A lack of material makes building out a... Read More
If this is your first campaign for political office, there’s one tool you absolutely need to use: storytelling. A smart politician knows that most voters remember stories and narratives, not facts and figures. Connections are not made by listing... Read More
A well-written online press release is an essential publicity tool for political campaigning. Think of a press release as a concise, news-driven narrative about your campaign, specifically crafted for distribution to media contacts. In this article, we... Read More
When it comes to political campaigning, communication is like the secret sauce—it’s the key ingredient that makes everything else work. One aspect of communication is having a ‘voice’, which is a unique style, tone, and personality.... Read More
Who are you to voters? At the start of an election campaign, political candidates outline their positions on various issues. These are called candidate statements, and they are used to help voters make informed choices. In this article, we will explore... Read More
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