With a number of local primary and general elections coming up soon, we thought we’d put together a list of our top get out the vote (GOTV) articles. Some are old, some are new. We’ve also included a few outside links to help get your supporters to the election booths on Election Day. Read More...
Archive for the ‘campaign tips’ Category
Online Advertising With a Limited Campaign Budget
While budgeting for signs and mailers, how much of your campaign spending will go toward online marketing? While social media through Facebook and Twitter may be ‘free’, you may want to boost your online exposure with paid online advertising. Below are a few popular and low-cost advertising ideas suitable for local political campaigns. Read More...
Text Messaging for Political Candidates
With the rise of cell phone usage, candidates across the country are starting to use mobile texting as an effective campaign tool. As mobile computing blurs the line between online and offline campaigning, we are going to see more use of crossover technologies by political campaigns. Candidates will have the ability to reach out to voters and supporters faster and easier than ever before. Read More...
SEO Tips for Political Campaign Websites
What’s worse than not having a campaign website? It’s having a campaign website that no one can find! Some of our clients do not have much web experience, and may build out their website pages in ways that hurt, rather than help their cause. Search engine optimization (SEO) is a way of building your website pages to make them more attractive to search engines and have them rank higher for related searches. Read More...
Raising Political Donations Online
Running a successful political campaign costs money. A candidate needs to raise funds throughout the entire campaign. Over the last few years, the internet has become a popular and powerful tool for political fundraising. As technical barriers have dropped, more and more local campaigns are raising money online. Read More...
3 Dirty Tricks Candidates Can Pull on the Web
Here are three tactics that candidates sometimes to gain an online advantage over an opponent. These are three of favorite dirty tricks, but only one of these is really ‘dirty’, though. Guess which one! Read More...
Use Fundraising Letter Templates For Success
Campaign fundraising letter templates are a great tool to help craft an effective appeal for funding and donations. But as a tool, letter templates do have limits. For a campaign to truly succeed in raising funds and cash, your fundraising letters need to written with care. Read More...
Running for Office in 2011 – Trends and Predictions
With the November elections out of the way, the road is clear for candidates running for office in 2011. The online political landscape has changed significantly over the last few years. As we look into our crystal ball into 2011, we see some trends will continue to evolve and some new technologies will take off. These are our predictions for what is coming next year, and what candidates can do to help prepare themselves for the 2011 election season. Read More...
Tracking Your Campaign Video Success
Larger political campaigns have been using video for years now, but now even smaller campaigns are getting into the multimedia act. With the rise of YouTube and other video sharing sites, it’s easier than ever to store and share content. Read More...