Sometimes the original domain name of your campaign turns out to be the wrong choice. Though you had thoughtfully considered your original name name, as the campaign moves ahead, you find that it just isn’t working out. It might be because the name is too long or the candidate’s name is too hard to spell. A name that seemed good in the beginning is now causing complaints from supporters and potential voters who are having a tough time getting to the site.
For example, the campaign website address of georgejonesfortinytowncouncil.com is, technically, a great name. It matches the campaign name exactly. The problem is that the longer the name, the harder it is for someone to accurately type it into a browser. A good portion of your audience will do just that because of campaign literature they receive.
One way to solve the problem of having too complicated a domain name is to simply get another domain name and redirect it to the original. For example, ‘votejones.com’ could be pointed to the original ‘georgejonesfortinytowncouncil.com’ site. The shorter name is a lot easier to incorporate into print materials and for users to type in. By using a name redirect, you don’t actually need to set up a new website.
On a technical note, the redirect you are looking for here is called a 301 redirect, with 301″ interpreted by search engines as “moved permanently”. It’s not very hard to implement and it should preserve any existing search engine rankings.
We had this issue come up recently for one of our candidates. They thought they might need another website to go with the new name! We were able to get them set up with a second domain name pointing to the original without a problem.
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Tags: campaign supporters, domain names, website tips