4 Campaign Video Ideas

Uploading campaign video content to a YouTube channel provides a place to store the files, an additional place for voters to find you online (as YouTube is the second most popular search engine), and a way to easily embed videos into your website or blog.

Here are a few ideas that you can use for your campaign.

Personal Introductions

A personal introduction on a campaign website home page is a great way for voters to see and hear the candidate. A short personal message about the candidate or why he or she is running can help give depth and personality to the site.

Campaign Commercials

All of your television (and radio) ads should be converted for placement on the web. You may want to name the the videos by date and subject. You could place your most current ads on your site’s home page as a way to keep your site content fresh.

Sometimes campaign ads can go viral. In a few cases, political advertisements have been rejected by the media and they end up getting even more exposure online than they would have had if they were run in the first place. This, of course, begs the question of whether certain ads are purposely made conversational in order to call attention to them when they are rejected…

Campaign Events

Short clips of rallies, speeches and interviews can be of interest to voters. Edit the clips for length.

Legislative or Municipal Meetings

Here you can show the candidate or an opponent in action. Add annotations into the video to point things out. These types of videos are good for showing how a candidate really feels about an issue or how he or she reacts in session. You don’t know a legislator until you’ve seen them in action.

Final Tips

Again, try to keep your videos short and tightly edited. The average YouTube video is only about three minutes long. Also, do not set the video to run automatically when the page loads. Many users do not music or video to start when they arrive on a web site. Many will automatically click off – and you don’t want to lose visitors that way.

And, yes, video code can be easily embedded into Online Candidate websites.